So I'm on the lot last night checking out the 2012's, and I see a Detonator Yellow 2011 Unlimited Rubicon with lots of options. Looks brand new, except it's "used," but traded in after a couple hundred miles.
I can't decide whether: (a) there is absolutely no deal to be had, because there aren't any incentives, and it's going to be really close to the value of new, or (b) whether because of (a), I might be able to swing something decent.
MSRP on the 2011 was $37,800, and I'm guessing invoice was mid-$35k. I'm figuring -- if new -- you subtract 2% plus $1k incentive and you're at $33,700 for a starting place. Then you take what -- another 10% because it's used? -- to get to a decent value. I was thinking a good price might be somewhere in the $30k range.
Or maybe it's just too much hassle and I'm better off buying a 2012... the motor's not a huge deal for me, but it would be nicer to have it than not, I suppose.
Thoughts on value, here?