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Old 09-12-2011, 07:03 PM   #1
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Who paid what for a 2012 Rubi?

Grinding price with the dealer for a 2012 Rubi. Can other members give me what they paid for their 2012 Rubicon, also with what options.. Thanks!

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Old 09-12-2011, 07:16 PM   #2
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1 % below invoice with Tread Lightly.

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Old 09-12-2011, 07:19 PM   #3
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$500 under invoice though USAA.

JKU Rub Crush (still in d)

dual tops
tow package
smokers
4.10
auto
side air bags
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Old 09-12-2011, 08:00 PM   #4
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Invoice. Go ahead... make fun of me.
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Old 09-12-2011, 08:05 PM   #5
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Quote:
Originally Posted by DirtyBoy
Grinding price with the dealer for a 2012 Rubi. Can other members give me what they paid for their 2012 Rubicon, also with what options.. Thanks!
Go get a Tread Lightly membership. Probably the best (tax deductible) $60 you could spend. Guaranteed 1% below invoice (Chrysler affiliate discount) and no haggling... our if there is haggling it's about the price of a trade or aftermarket accessories.

Go to the "2012 Wrangler Information Thread" sticky. The invoice price is listed for each option on the first page... just subtract 1% from it for your Affiliate price.
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Old 09-12-2011, 08:07 PM   #6
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Where do you work? Check to see if your company is an affiliate....you may not even need to get a TL membership for 1% below invoice. (But you could get one anyway).
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Old 09-12-2011, 08:11 PM   #7
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Yup. 1% under invoice with tread lightly. A little over 2k off of a 39k sticker price if I remember correctly.
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Old 09-12-2011, 08:20 PM   #8
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I'm confused 1-2% under factor invoice or MSRP sticker price?
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Old 09-12-2011, 08:26 PM   #9
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2% below invoice, without joining "Tread Lightly".

Respects,

Richard
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Old 09-12-2011, 08:51 PM   #10
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1 % below invoice with Tread Lightly.
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Old 09-12-2011, 09:40 PM   #11
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Do no more than 2% below invoice with TL and DO NOT let them charge you a dock fee. If they say it's a mandatory fee, make them take that amount off of the 2% below total and tell them they are free to add the dock fee.
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Old 09-12-2011, 09:49 PM   #12
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Thumbs up

1% below invoice with tread lightly discount. A couple of extra bells and whistles thrown in because it was the last day of the month. They said they needed to sell 4 more units that day.
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Old 09-12-2011, 09:59 PM   #13
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Originally Posted by Tigereye2012
1% below invoice with tread lightly discount. A couple of extra bells and whistles thrown in because it was the last day of the month. They said they needed to sell 4 more units that day.
Hey Tiger what color is the red in your pic? Looks great!
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Old 09-12-2011, 10:00 PM   #14
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2012 Rubicon. JKU (4 door).

$3255 under MSRP. $33,700 for $36,995 msrp.
Base $33,570
Max Tow $320
5 Speed $1125
4.10 $50
Temperature Control $155 (worth it)
Freedom Top $735
Remote Start $200 (don't care about that)
Destination $800.

DaveDennis (Dayton, OH)

He had a 6 speed 4 door Rubi, stickered for around $35,000, he'd take $3300 off (so under 32K), I wanted the auto. Kevin (bald guy).

Did not finance, no trade. (if that matters).

Dealer title/doc fees about $250 (normal for Ohio).
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Old 09-12-2011, 10:04 PM   #15
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Old 09-12-2011, 10:38 PM   #16
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2.5% off invoice... well I take delivery in less than a week but that is what we agreed on.
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Old 09-13-2011, 12:25 AM   #17
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Grinding price with the dealer for a 2012 Rubi. Can other members give me what they paid for their 2012 Rubicon, also with what options.. Thanks!
6-Speed, leather, dual-tops, 730 nav, connectivity pkg, heated seats, temp control, etc...$36,400 OTD.



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Old 09-13-2011, 06:41 AM   #18
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6-Speed, leather, dual-tops, 730 nav, connectivity pkg, heated seats, temp control, etc...$36,400 OTD.



That is really nice....what color is it? The rear qtr panel looks dark green in one of the pics, but it might be grass in the reflection.
Also....did you pay extra for heated seats? I thoght they came with leather (or is that custom leather)?
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Old 09-13-2011, 07:23 AM   #19
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dark green? i see black. i think you need a new monitor.
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Old 09-13-2011, 07:24 AM   #20
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Taking everything into account, I purchased my 2012 JKU Rubicon with almost all of the available options at slightly better than 2% below invoice. I received 1% below invoice using Tread Lightly, an additional $500 off using Jeep's military incentive program which is more than 1% off the purchase price, and I received a one-time opportunity to purchase mopar accessories through the dealership's parts department using employee pricing.

I'm very happy with my purchase and the buying experience at my dealership.
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Old 09-13-2011, 12:01 PM   #21
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MSRP: $33,810
Paid: $31,442

Had the supplier discount to apply (1% below invoice). TT&L were extra. I think there was also a $299 dealer fee.
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Old 09-13-2011, 03:52 PM   #22
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EP $33,133 cant touch this
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Old 09-14-2011, 09:50 AM   #23
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It's all about the options...it's hard to tell from these prices being quoted what people got. As you know leather and nav can add several thousand to the price. When I was Rubicon shopping the prices were all over the board---depending upon options.

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Old 09-14-2011, 07:48 PM   #24
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deep cherry red
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Old 09-14-2011, 08:06 PM   #25
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2012 Rubicon Unlimited
Leather
Connectivity Group
Auto
4.10 Ratio
Auto A/C option
Hard top
730N
Remote start

Dealer Add-ons:
Nitrogen in Tires
Wheel Locks

MSRP $39,765

Paid right at $37,100

Financed for 2.25% @ 72 months at US Bank

Also got all maintenance included for 12 months/15,000 miles and Lifetime Powertrain Warranty through dealer.
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Old 09-14-2011, 08:24 PM   #26
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Quote:
Originally Posted by Nadurra
It's all about the options...it's hard to tell from these prices being quoted what people got. As you know leather and nav can add several thousand to the price. When I was Rubicon shopping the prices were all over the board---depending upon options.
What a sweet deal!!!! I'm gonna use these numbers! Thanks
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Old 09-14-2011, 08:55 PM   #27
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The MSRP on my 2012 Rubicon Unlimited was $42,495 and I paid 1% under invoice using the TL program. The extended price was in the low $39K range, or 7.7% off of the MSRP.
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Old 09-14-2011, 09:13 PM   #28
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Originally Posted by MagTen
The MSRP on my 2012 Rubicon Unlimited was $42,495 and I paid 1% under invoice using the TL program. The extended price was in the low $39K range, or 7.7% off of the MSRP.
Soooooo you got every option imaginable?
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Old 09-15-2011, 01:24 AM   #29
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Sticker on mine was $41,747. Every option (including front seat airbags, painted top, flares, leather 730n nav, etc). The only option I don't have is dual tops. I gave $36,700 with a Chrysler F&F discount.
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Old 09-15-2011, 05:03 AM   #30
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Yes, I think my Rubicon has all options. I didn't want leather or dual tops ($2,500), but it had body color top and fenders and everything else was right.

I've had it a month and really like the black on black. I think the painted fenders will really show brush rash, but it will look good if I replace them with stock black fenders.

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