My wife has been wanting a Wrangler unlimited for a long time. She had a nice Durango limited that was loaded with about every option. I told her I thought she would be disappointed in the wrangler. It wouldn't ride as nice, didn't have all the options that her Durango had, etc. We finally went to the dealer and came home with a brand new 2014 Sahara unlimited. It's loaded with about every option minus leather seats. We both love this vehicle! I really don't know why but it's just really fun to drive. It doesn't ride as nice (although, it rides better than I thought it would), it has kind of a bland interior, bad site lines, doesn't get great mileage, etc. All that being said, I find myself wanting to get another wrangler for myself. Starting to think Jeeps are addictive!