^^^ Yep... You would bring a lot better price if you banged it out bolted on some corner armor and rocker guards to cover the damage up. And sell a lot faster.
You profile says NY...so I putted a zip code for your general area...."AS IS" would be poor condition due to the amount of damage to the tub from KBB is $6400. But I doubt you'll get many lookers at all at that price on AS-IS.
I think most people would see, Accident Damage and As Is along with a price tag of 6k as a very good reason to keep on shopping. For instance I saw one in my area with comparable damages and the asking price was only 4k.
Economy is rough and there are jeeps out there with no damage for 6k or less....Just had a close friend pick up a flawless 89,I6, auto, lifted with 33's, 73k miles with fresh paint and new rims for a even 5k.
I say bang out the metal, throw some corner armour on and keep on Jeeping
"Time you enjoy wasting, was not wasted"- John Lennon
"The Jeep is a manly device. And a womanly device. An American device. It’s a fitting instrument to transport the free people of a free nation with the respect to which we are entitled and the dignity that we deserve. Okay, we’re a little crazy to have a Jeep for a daily driver. But if we go off our meds, we might wind up in a Prius"-P.J.O'rourke
Take a closer look at the 3rd pic, tubs pushed down quite a bit. You can tell by top of the flare, the back door gap and where the soft top hooks. Looks like something body armor won't hide and needs a body shop. I'm guessing $1300 to fix
I'm in the Philly area and all Wranglers go for a premium price here. I fix and re-sell Wranglers at our shop. I have seen similar damaged one's ( like yours ) go for 6k easy. Yes, it's better to sell it fixed up, always. People shy away from the damaged ones. Unless you're like me and I look for damage. I still suggest keeping it though.
That damage is reasonably consistent with the accident I just had. Cost the insurance company about $4000 to fix it, paint it, and return it to 'like-new'. That might be more than it should cost, but hey, it wasn't my money, and it wasn't my insurance paying. Next time the soccer mom will hopefully pay less attention to her phone and more attention to the road.