I wouldn't use a winch that came from China if they paid me to.
Here are a few that are made in China... Smittybilt, T-Max, all but two Superwinch models (S9000 and X9 being the two exceptions), Harbor Freight, all of Milemarker's electric winch line, Chicago, Bulldog, Gorilla, and Rugged Ridge. Regardless of some magazine's test on any of them, I wouldn't put any of those on my Jeep.
American-manufactured winches I would trust include Warn, Tabor (yes, they are made in Oregon), Ramsey, and the Superwinch X9 or S9000.
A Chinese tool that fails in your garage is one thing... I have a few that I use there because if one fails, it's no big thing because I have a lot of tools and I have local tool stores I can drive to if something breaks.
Being seriously stuck on the trail or you require a winch to make it up an obstacle where you actually NEED a winch to make it out of there is quite another. I want the most reliable winch I can buy. I don't want to be thinking "I hope this thing works". I'm not talking using it as a toy where you are a few miles at most from help, I am often out in the desert 50 miles from nowhere and I'm not about to trust my ass to a cheap Chinese winch with some cool American name decal on the top of it. And I don't really care if your Chinese winch seems to work fine. Personally, a Chinese-built winch is not for me.
My own personal choice is Warn. I had one on my TJ for about ten years and it worked great up until the day my Jeep was stolen. What brand of winch did I go for several months ago for my replacement Jeep? Warn.