One thing about the Warn bumper you provided a link to, it doesn't include a mounting plate which will add a substantial amount to that price. The bumper the OP is asking about includes a built-in winch mounting plate as I had mine made with. And having seen Warn's bumper many times, even though I am a big Warn winch fan, it doesn't impress me at all.
__________________ Remember that having a different opinion doesn't also require one to be a jerk when expressing it.
I think the winch plate is about $100 or you can just build one out of some plate steel, drill the 8 holes, primer, paint and go. I bought 2 of the warns for my two TJ's, the first one cost me $200 the second $210, I bought them locally from a 4x4 shop who is a warn dealer, saved $20-$30 on shipping as the local big parts warehouse carried them in stock. Heavy items I try to find locally just to save on shipping.
try Ryan's Fab this guy does awesome bumbers they are bullet proof, and tree proof, and rock proof, and deer proof......you get the picture. His work is quality and his prices are very good. also you can get his unfinished bumper for even cheaper you just have to paint it yourself.
Front bumper: 275.00
Front & Rear Set: 500.00
Front & Rear Set w/ tire carrier: 700.00
the website is [URL="http://www.ryansfab.net/fab/RyansProducts/tabid/56/Default.aspx"]
$50 in materials, a little grinding, drilling, and welding and you've saved yourself $300-$400 bux.
This is about 3 1/2 feet of 2"x4"x1/4" square tubing for the bumper and a 3/8" (if I remember right) plate for the winch plate. Cut, drill, weld, grind and there ya have it. (of course you'll have to add the rust later when you smash into boulders and forget to repaint it )