$4 rattle can of black and some discarded newspapers (or large index cards) is the cheapest and easiest way to fully restore flares. Just slide the paper between the flare and the body and spray away, as long as its not a windy day.
The red Jeep here had flares so faded they looked white. 30 mins and a can of flat black and all four corners were restored.
Looks good -- I probably will not be doing anything that'll I'll need 35's for... so I might as well go with 33's and fewer repairs I was worried they wouldn't fill enough, but yours look big with stock fenders, so cutting my stock ones how I want should leave everything looking OK.
Bondo Restore Black is also an amazing product for bringing faded black plastic to life. Doesn't run or fade. The truck bed liner in Honda Ridgelines are a composite material that scratches easily. Most owners use Restore Black to fix. You can find it at some Wal-Marts, Autozone, etc.
It's a gel like consistency, so easy to apply with a foam brush. It comes with a dense foam applicator, but if you want precision, purchase some cheap foam paint brushes in whatever size you need.
Penetrol, can get it at Lowes or Home depot. Will last a complete season if you do not hit it with a pressure sprayer. After winter, I usually take mine to car was and use high pressure sprayer and remove the coating and wash the jeep really good. Let it dry all the way and then I will use a foam applicator and apply a coat to all fenders. Be prepared not to drive for at least half a day since this takes a while to dry. Another trick is to use surgical gloves and put a sock over the glove and you can apply the same stuff to metal bumpers, plastic mirror frame, bumper ends and just about anything that gets dull. Be very careful not to get it on the paint cause is will turn a little dark over time if you do. Looks bad on a light color paint.