Yeah... it's called the fairlead ( with rollers for cable to go thru).
Like stated above... on a straight pull, the cable should not be resting or riding on ANY rollers. Most fairleads can mount to the front of the spool body of the winch... some of them do not come with any holes and need to have an actually winch plate with the mounting provisions.
Here, you can see the there are NO mounting provisions on the winch itself for the fairlead.
For this type... you need to have a means to mount the fairlead.. as like this winch plate... it has mounting provisions...
Here is a Warn 15k that clearly shows the fairlead mounted directly to the winch itself.
If you have mounting provisions on your winch (or not), AND don't have the clearance needed... look into a raised winch plate so solve your problem(s)
These are all examples, by no means am I stating this is the ONLY way to mount your fairlead.... there are more....