B&M and Hurst are the same company now, or at least one is owned by the other. Other than their names, their products are pretty much identical. For a manual transmission, they are mainly just for looks since they really don't help shifting since there is no external shift linkage to be improved upon. For an automatic transmission, DON'T DO IT!! I installed a B&M onto the automatic transmission I converted my TJ to and I hate its crappy overly stiff shifting. Not to mention the nightmare installation it turned out to be.