The shocks that come with both of those kits are notorious for being too stiff riding. I'd defintely avoid the ES-3000 shocks that comes with the ProComp and the RC 2.2 shocks that comes with the Rough Country. Skyjacker's Hydro shocks are about the same cost and for an entry-level shock ride well.
Better shocks include Old Man Emu Nitrochargers, Rancho RS-9000xl, and the Bilstein 5100 (the special model 5100 specially valved for the Wrangler).
The very first lift I installed on my TJ was ProComp's 2" with the ES-3000 shocks and 6 months later, threw the ES-3000 shocks in the trash rather than sell them to anyone.