I have one on my TJ. I have only used it for one recovery (JKU) and it did perfectly fine.
I have not had to use it enough to have any complaints or praises about it. It worked when I needed to and that's the best I can say.
I did just recently swap in synthetic line in place of the cable.
I have no concrete evidence to base this on but I assume (from visual notes) that most of these import winches are made in the same factory and just have a different sticker on them.
I would also like to note that I have just upgraded to a new Warn winch. I had the opportunity to get it at a price that I could not pass up.
I will likely keep the Rough Country winch to mount on a trailer or something.