Change the step rails to rock sliders, get off-set rims so the tire sticks out a bit, I am one for a hard top since I have one!!! Front/rear bumpers if you care, snorkel system, change the hood, change the hood latches, slap some custom decals on there, you already said lift, grill inserts, etc etc etc...
Then again, I haven't done much to mine. I have no money since I'm paying for her already
I made custom paracord handles, customer grill inserts decals are on, mopar hood lock. That is as far as I got
Go more with what you feel like is the right thing to do to her. I have stuff on my mind I want to do. Just the money parts holding me back. I still haven't made the entry door seals/panels I wanted to make instead of buying them!