I hate to be nasty but here is the truth as I see it.
On another thread people asked about HD or Jeep which came first (for you)? I see a lot of similarities between the 2 fan bases. Some buy what they want because they like; others buy what they want because of the lifestyle that goes with it and call those that don't act out the lifestyle posers.
For HD, it means you are a professional 90% of the time, but for the other 10% you put on leather and act lie an ass because that's what "bikers" do. If you don't then you are not a real "biker". Sorry but I don't need a HD to get drunk or hang out with half dressed skanky ho's
For Jeeps, its the people who buy a Jeep then talk about how great their vehicle is for 10% of their driving. For a large portion of the US, off roading means driving to an offroad park a few hours away, with it being maybe 2xs the size of a mall parking lot then driving over the same rocks over and over. Then talk about how bad ass your rig is.
When I had a HD I got it because I liked metal and chrome and loved the sound of American muscle (V-8 or V-twin). I went to Bike week to look at the bikes because I love the way they look. Not to party, be a deviant or project a tough guy image - I have that on my own already.
When I got my Jeep, I bought it because I wanted a 4x4 for when I need it, and a convertible for when I want it. Far enough off the ground to comfortably get into. Small enough to turn on a dime. I also think they all look bad ass. I don't need to project some kind of backwoods image - I have that on my own already