hey FWIW I have Warn winches........but my Jeep has a Superwinch TS9500. It's a fine winch with good reviews, and I think I got it for around $329 with some free shipping. For me, it feels very well built, came with everything I wanted, and it suits my needs.
For something that will sit on the front of my Jeep that sits in the garage 90% of the time, I didn't want to break the bank and go for a Warn, and for good reason.
Regardless if they're not chinese, I have Warn winches and trust me, they fail just like anything else, so the extra spend wasn't worth it for the Jeep because the goal is to NOT have to use the winch. For my winches that are constantly in use, cycled regularly with high loads, and I DEPEND on? Sure, Warn all the way because I can buy the parts when it fails (and it will). For the "get me out of trouble" apparatus sitting on my front bumper? The best bang for the buck will do just fine with proper use and maintenance.
Here's both sides of the coin: If you want the best and plan to use it regularly, go for the spendy Warn. If you want the best bang for your budget, that Superwinch will probably do you well. If you want a craigslist special, go for a Warn so you can rebuild.