CJ prices are all over the place. The winch is not anything that would add value.. looks like an atv winch. As for price. If its in good shape and runs, that is a plus, kind of hard to tell if its rusty due to the paint... look the frame over really good. let it run for a while drive it if you can. Hard to give a value from one picture.. see if the owner can send you a few more.. outside and inside.