I saw that at the SEMA show in November. It's definitely good looking. Icon has been remaking FJ40's for a while now, but they're even more money. Like $90k!
I've never been able to figure out, from reading their site and other places on the web, exactly what it is they do. Is it an old CJ frame with all new body panels? Just a really well restored and hot-rodded one? Is it registered as an old CJ, or a new Icon? They make it sound like it's a brand new built from scratch car, but I don't think it is. Because then they'd have to put in airbags, and meet federal standards, and all that stuff that kills small car makers.
But either way, you could get 90% of this vehicle by doing it yourself, for 10% of the money.