Rhino liner is only done through dealers as far as I know. Herculiner, Duraback and others like that are something that you can do yourself. It does take a while and stinks. I rolled mine on my truck bed but I hear that spraying is a better way of doing it.
1978 CJ7, frame off rebuild, NV3550, Dana 300(twin stick with a sight tube), I6(258), Dana 44 Scout Axles with 4.09 gears, truetrac LSD. The rest yet to be decided.