Actually..I spent more than 200, maybe like 250 including taxes and shipping. The kit comes with all the adapters for the Wrangler and I installed everything myself. You could choose a more affordable stereo, but I tried other brands in other cars and I like Alpine the best for sound and ipod compatibility.
I keep my Ipod in my glove compartment. By the way, crutchfield has awesome customer service and support if needed. Here's what I got:
and the adapter cable is 29 bucks (click on the tab for accesories once you are on the stereo you like) Mine is here:
The rest of my set up includes pioneer speakers that I had replaced a couple of years ago (using the same factory wiring) and an amp and subwoofer for extra loudness (specially when playing beach volleyball or driving @ 70mph with the top down).
Hope this helps.