The Williams area is one of our favorites for camping and catch and release fishing. We spend probably 2 weekends a month up there in the summer either on day trips or overnighting in the camper. Winter offers the opportunity for some snow wheelin' until the snow gets too deep. We live about 45 minutes to the south south west in Chino Valley, and the area up there provides us with 15 degree cooler temps in the summer. The Prescott, Kiabab, and Coconino NF have literally thousands of miles of dirt roads to explore in the immediate area. I've been poking around here since I got my license in 1976, and still find new thing to do and explore.
The town itself is very depressed economically speaking. It relies on I-40 traffic and the Grand Canyon visitors either on the GC Railroad or via car/truck/bus traffic. Tourism has dropped a lot since 2008, and with the high gas prices expected this summer, I expect to see many more businesses close. It's sad to see what is happening to many of the tourist towns in AZ - basically every single town in the high country, with the exception of Flagstaff, relies of summer tourist and fall hunters for their livelihood. Prices are low right now, but so are the prospects for work. The major towns in the area are Prescott and Flagstaff and there are more opportunities in both.
I try to lead a trail ride once a month - now in the JKUR and in the Power Wagon. We also take our StarCraft 10RT up to the remote locations in the area. The photo is at 9300' - high elevation for the area. Between Williams, Flagstaff, and the rest of the Mogollon Rim all the way into NM, you have years of exploration to do.