I work for Wag, we don't sell it anymore. Too bad. I gave it out as one of those little gift type things at a horse forum meet up, it was a big hit. It has a hint of lavender I think, awesome stuff.
Basically it goes back to an old farmer saying, you have chapped lips, if you put a little chicken poop on them you won't lick them. LOL!
Makes a whole lot of sense to me.