I used to do it for a living. I still do some sidework once in a while but am too swamped these days.
That said, I recommend starting with a good CMS. If you're looking to just do a blog/picture site/general info site, use Wordpress. It's free, easy to install, easy to use, easy to host, lots of good templates, great support, etc. If you're doing ecommerce, use Magento for the same exact reason.
If you need any help / advice / etc, I'd be glad to help you. I don't even mind doing a basic set up for you if you want to get a host with Plesk or CPANEL so I can log in and do your database and PHP setup.
I don't need anything for the help.. just glad to help another Jeeper.
Denis A. Baldwin
1991 YJ 99 Vortec 5.7L, SM465, NP205, 14 Bolt Rear, Dana 60 Front, 5.13 Gears, Detroit Lockers, 395/85R20 46" Michelin XML tires on 20" XD Wheels, Cherokee Offset Springs (10" front to back stretch total), Bilstein 5150s, 1in. BL, custom cage, Warn M8000, Double D Dash/OHC, 4Low Front Stinger Bumper, DirtWorx Rear Bumper WTC, Tube Fenders, Comp Cut, 1 Ton HD Kingpin High Steering and PAID FOR.