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Old 01-04-2011, 08:31 AM   #1
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The real reason for the square headlights

I hear a lot of talk back and forth about what jeep is best and why round headlights are better ....blah blah blah... so I thought you guys would like an explanation about the lights and how Chrysler ended up with the Jeep brand.
Okay...a little known bit of history. Back in the mid 80's AMC was struggling to survive and Jeep sales were the only thing that had kept them alive up until that point but even Jeep sales were begining to slump. AMC engineers came up with a plan to sell the Jeep brand to Chrysler and save thier jobs in the process. They took a CJ and modified it with square headlights and presented it to the Dodge Boys as a multi-purpose K car and Chrysler bought it. The engineers code named the project YJ for "Why would you do that to a CJ". Chrysler agreed to buy the the rights and bring on the engineers as consultants. It wasn't until 95 that they realized they had been duped. By then it was too late to sue and so they decided to change the headlights back to round ones and hoped that no one caught on.

Here is a spy photo of the original TJ (trick Jeep) from 1986.
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Old 01-04-2011, 08:35 AM   #2
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Oh....That's ....



Pretty.

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Old 01-04-2011, 08:47 AM   #3
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Old 01-04-2011, 09:17 AM   #4
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Very interesting.
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Old 01-04-2011, 05:01 PM   #5
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i had no idea...
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Old 01-04-2011, 05:23 PM   #6
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It's a USP or unique selling point, they do something different, something unusual to try and attract more customers. The Scottish make square sausages.


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Old 01-04-2011, 05:43 PM   #7
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The BS is getting deep around here.......Good thing our square headlights aren't round or they'd be covered in the sh**.
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Old 01-05-2011, 09:50 AM   #8
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It's a USP or unique selling point, they do something different, something unusual to try and attract more customers. The Scottish make square sausages.


The Scots also make haggis, which calls their collective judgement into question.
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Old 01-05-2011, 09:55 AM   #9
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The BS is getting deep around here.......Good thing our square headlights aren't round or they'd be covered in the sh**.
if it were facebook, I would be first to click the "like" button! lol!
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Old 01-05-2011, 09:56 AM   #10
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hilarious!!

now where's that jacked up minivan picture?????
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Old 01-05-2011, 09:59 AM   #11
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i think about it now and i believe jeep does this stuff on purpose to make us all hate each other. it's all a big conspiracy!!! yj's had square headlights to piss off the cj guys, tj's had coil springs to piss off the yj and cj guys, and jk's piss off everybody because they're jk's!!
that's it, lawsuit time!!
i'll take on all of you!!! one at a time or in bunches!!!! AHHHHHHHHHHH!!!!!!!!!!! *head explodes*
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Old 01-05-2011, 10:03 AM   #12
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i think about it now and i believe jeep does this stuff on purpose to make us all hate each other. it's all a big conspiracy!!! yj's had square headlights to piss off the cj guys, tj's had coil springs to piss off the yj and cj guys, and jk's piss off everybody because they're jk's!!
that's it, lawsuit time!!
i'll take on all of you!!! one at a time or in bunches!!!! AHHHHHHHHHHH!!!!!!!!!!! *head explodes*
Very true....
and....
JK= Just Kidding? lol!

here's what I saw in the parking lot of Bass Pro Shops one day
which one's the Jeep? (jk guys! just some friendly JK bashing )
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Old 01-05-2011, 10:07 AM   #13
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oh no.... i see this thread going into a flame war already.
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Old 01-05-2011, 10:08 AM   #14
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it's all good.

did you know the yj was originally referred to as the yjy? true story. they made the rounds with the concept and everyone said "Why Jeep, why????"
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Old 01-05-2011, 10:12 AM   #15
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haha! this thread is going to be FUN!
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Old 01-05-2011, 11:06 AM   #16
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Square, round what's the difference? I'm just waiting for triangle ones.
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Old 01-05-2011, 01:21 PM   #17
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YJ= You're jealous!

JK= Just Kidding, I don't want to tow your "True Jeep" out of that obstacle my JK just went through with ease...

Bwaaa haaaa haaaaaaaaaa!
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Old 01-08-2011, 06:13 PM   #18
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TJ = True Jeep
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Old 01-08-2011, 07:43 PM   #19
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or Total Junk, whichever you prefer.
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Old 01-08-2011, 07:50 PM   #20
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hilarious!!

now where's that jacked up minivan picture?????
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Old 01-09-2011, 12:03 AM   #21
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Hell, if they would had sold that thing ^^^I would have bought one when my kids were little. I could just picture myself slinging diaper bags and mud all over the place while my wife cussed me up one side and down the other. It would have been awesome!

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