So, I was surfing some forums dedicated to various other off-road vehicles such as toyota FJ forums, and discovered they refer to Jeeps as "heeps".
I found the lack of respect and the level of ignorance in using such a reference somewhat staggering. Then I realized it was most likely a sophomoric response driven by jealousy. These guys probably couldn't follow a Jeep down a rough trail and had their egos bruised... Or worse yet were pulled out by a Jeep on a trail somewhere.
Anyway, this isn't likely news to many of you. I never visit non-Jeep forums so when I finally did, I was taken by surprise.