These are re-branded Baofengs. Unless they have an FCC certification number on the back, they aren't legal for much.
FRS radios can't exceed 1/2 watt and the antenna can't be removable. The Rugged Radios have removable antennas and transmit at 5 Watts.
GMRS radios can put out 5 watts and can have a removable antenna, but they can't be able to transmit anywhere other than on the assigned GMRS/FRS frequencies. The Rugged Radios have a wide transmit range which eliminates them from that service.
Problems can result if people use any old frequency that comes to mind. This can cause interference with other services. I think if this gets too common, we may see these radios banned for sale in the US.
Best bet is to purchase certified FRS GMRS radios. (And apply for a GMRS license if you're using GMRS). One example of this type of radio is the B-Tech GMRS radio. It is FCC certified. It has wide band receive, but the transmit is locked on the GMRS frequencies. It has FCC type acceptance. https://baofengtech.com/gmrs-v1
these are available for around 50 bucks on places like Amazon.
But, the Rugged Radios only have a range of a mile or so.. I think if a group of Jeep owners are using them on the FRS/GMRS frequencies while wheelin' out in the desert or on remote forest trails, there's no big deal using them illegally since there will be no one else around to hear them.