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I had a '98 Wrangler that I put a BDS lift on several years back. It was under $600 for 3". Put it on in a weekend by myself and had virtually no problems. They have a good guarantee and for the money seemed like a pretty reasonable deal. It is a good "starter kit". I say that because within a year, I wanted to go bigger. Long arm kits are the way to go, but you'll spend lots more. I helped a buddy put another BDS kit on his '05 about a year ago - no issues and only took about 6 hours. He has since decided that he wants more than 33s, which is technically the limit with these kits. They both rode decent and started us out right.
My current Wrangler ('06) has a Rough Country short arm kit that I am ok with. They are more expensive and since I have it, it works, but next time I am definitely going long arm. Hope this helps!
2006 Rubicon: 4.0 6spd, Rough Country, TeraFlex, ARB, Warn, RockHard cages, MT 35" Bajas. (aka: "Money Vacuum")
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