As for me I shopped around for my first Jeep. I got it from Adams, that was 1996. I'm a pretty loyal guy if I like the people I'm dealing with. Adams always took care of me and didn't treat me as if I was to young. I've bought 8 Jeeps there and they are the only dealer I've ever bought a jeep from. I know 100% that I didn't get the lowest price with som of those deals. I've seen my deal jackets now that I work there. (I've been there most of the time since 1999) My opinion on it was they're allowed to make money and they take care of me and always have. The sales guy knew me and I'd send him customers, the service department knew who I was and always helped me out. They seemed to be as devoted to helping me and making sure I was happy with my experience as I way loyal to giving my money to a local business.
Now that I'm one of the head sales guys at Adams I go way farther then any sakes guy there has in the past. Each month I let one sales person chose 10 customers and invite them to a discounted cost trip to Rausch Creek. I guide the trip and custom tune it to the level of vehicles and experience levels of the people going. We mostly run Green& Blue but some blue/black options if people want to take that route. I do this so all our customers can get to know their jeep. It's fun and sometimes turns your average soccer mom into a new jeep mom! Not just some mom driving a Jeep. Again, these aren't just my customers but every sales person gets a month to do this. Adams also has their Jeep Jam and we're at most of the events in the mid Atlantic. I'm working on us branching out even more and I will be at Quadratec on the 12 for the Tent Sale.
I guess my take on "the best dealer" isn't about saving $3000 on a JK. it's about THE BEST DEALER. I tell people that I will not give someone 2% below invoice just because some other dealer does. A sales person deserves to make a living just as everyone else here gets a paycheck each week or however your paid. I once told a customer to go buy a jeep from the dealer 15 mins from me. After he had been referred to me from most of the police in his department he said he was going to go there because they'd save him $300 more. Then he said he'd come back to go wheeling with me and acted like "it's cool bro"..... No go to T______n and have those guys take you wheeling.
So this is my question to everyone. What makes your dealer the best? I don't want to hear dollars and cents. Money doesn't make your dealer the best. If money is the only reason your dealer is good you're not looking at the whole picture.
If my CJ is parked out front I'm there. If you'd like to joint us at Rausch the trip is open to everyone. It's about wheeling, not selling. I'm a Jeep nerd first, I just sell them for my job.