I liked their page on Facebook "Special Operations Equipment" and they ran a deal for 10% off one day. Its normally $50.00 but I got it a tad cheaper thats why I only have one lol. Its a little big on my 13JKU but after folding a corner down that clips to the visor mount it works perfect now. It holds a ton of stuff, I have a gerber seat belt cutter, air gauge, pen screwdriver, chapstick, flashlight, numerous pens, patches, and other things. To me its worth the $40.00 and some change. I'll eventually get another one. There is a pouch on it also that is kinda hidden perfect to stow some bucks, vehicle insurance, i.d. card etc. Hope this helps, I know its kinda steep in price but you won't be disappointed.