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Topic Review (Newest First)
01-04-2012 10:09 AM
derfC Advertised 'invoice' price usually includes a certain percentage for dealer overhead. Once you remove that, it still doesn't account for 'hold-back' - the $$$ paid to the dealer by the manufacturer simply for selling a particular vehicle (anywhere from 1 to 3%).

Even if a dealer were to sell you something at the ACTUAL invoice price (the amount that they paid for it), they'd have to inflate your purchase through accessories, extended warranties, and/or financing. Otherwise, they wouldn't make any money.
01-03-2012 10:10 AM
Ichabod I gotta say, one of my favorite things about owning a Wrangler is the simplicity of it. Very few buttons and whistles, no electronic spaghetti, plain jane seats and interior, very basic design that hasn't changed very much since the 70s etc.

That being said, how much do you think it actually costs the manufacturer to build one?

If you compare a new Wrangler (MSRP of $22,045 for a base model) to, say a 2012 Base Camaro ($23,000) or a 2012 Ford Escape AWD for ($21,440), then compare the standard equipment, modern electronic extras, design costs, labor costs etc etc, I think they have a healthy profit margin built in anyway.
12-31-2011 09:22 AM
PeteH Invoice price is pretty much meaningless. There are built-in profit margins, for the maker and the dealer; dealer incentive rewards, other "trade jargon" terms, all ensure that the dealer makes money.

Check out Consumer Reports' Auto Price Service when you're shopping for a new car. Small fee, big savings, because you KNOW what the actual dealer-cost is.

One time, we walked into a showroom with CR paper in our hands; the salesman's smile dropped like a shot duck, and he said "OK, you win, let's do this quickly". SO quickly that he forgot to include a legitimate charge for upgraded floormats.
12-30-2011 09:51 PM
1jeeplvr Once a salesman told my Uncle he was selling the car soo cheap he wasent making any commission.yeah,ok
12-30-2011 09:41 PM
kjeeper10 They make more on used vehicles
Quantity/accessories and all the other crap they sell you after.
12-30-2011 09:39 PM
Shelby427 Yep built right into the price is a dealer profit, right from the factory. If memory serves me it's somewhere around 3% of the sticker.

And all those little add on items when you are signing your life away, are mostly pure profit.

Heck they tried charging us an $80.00 prep fee on our 97 when we bought it used.
I asked what was the prep fee? Told it's the 2 zillion point inspection so the vehicle is perfect and a full detail. Yeah right!

Pointed out the worn out wipers, missing wheel cap, no jack, dirty interior, and told em they could either remove the prep fee or keep the jeep.

$80.00 I saved, the wife spent on the jeep for goodies.
12-30-2011 08:37 PM
Unlimited-Akita They have so much profit built into the sticker it is rediculas. That and they get discounts fro selling/ordering X amounts of them. Not to mention your trade in if applicable. If you finance through them they make money off the loans also.

It is why they call it a stealership, literally. I wont buy new anymore.
12-30-2011 07:42 PM
majorjtb
How do they do it?

Can anyone tell me how the Jeep dealer makes money when they sell the jeep at invoice?

I feel like I got a great price, at the end of the negotiation paid $250.00 under invoice. Love our 2012 Sahara Unlimited!!!

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