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Topic Review (Newest First)
07-14-2013 09:18 AM
DFW6ER If you have his email, send him a link to this forum!
07-14-2013 01:00 AM
tmcd94 Forgot to tell him about the wave!! It's his first jeep also > Ill follow up tomorrow remind him of the wave and see how he is making out so far.
07-13-2013 09:35 PM
Noble
Quote:
Originally Posted by tmcd94
Sold the first wrangler! Was the cheapest wrangler you could get from the factory
Make sure to follow up soon and make sure everything is good. Few salespeople do it but it goes a long way. Just remember, the sale is done, but you are still there to service them after the sale. They will buy from you again and send you friends and fam.
07-12-2013 11:42 AM
DFW6ER
Quote:
Originally Posted by tmcd94 View Post
Sold the first wrangler! Was the cheapest wrangler you could get from the factory
Congrats! That's 2 sales in 5 days. Not too shabby.
07-12-2013 11:19 AM
RoadiJeff Did you remind them about the wave?
07-12-2013 10:02 AM
tmcd94 Sold the first wrangler! Was the cheapest wrangler you could get from the factory
07-10-2013 11:38 PM
NoBoat0429 Just be nice and don't use pressure sales techniques. People are very edumacated these days
07-08-2013 07:21 AM
RedneckWranglerTJ They will sell themselves
07-08-2013 07:08 AM
RoadiJeff How many sales do you figure you'll have to average per week to pay the bills and make this a job worth keeping? I just wondered what is typical in the new car business.
07-07-2013 12:16 PM
tmcd94 I sold a patriot! I am yet to sell a wrangler though :/ The vehicle I know the most about, just have not had anyone come in looking for one. I was talking to another salesmens customer yesterday who was trying to buy a 10th anniversary rubicon, we just didnt have the right color.
07-05-2013 11:42 PM
jameslee97206
Quote:
Originally Posted by TJDave View Post
Sell a Jeep yet?

Be patient, tomorrow is Saturday, he will sell 3
07-04-2013 08:06 AM
TJDave Sell a Jeep yet?
07-04-2013 06:00 AM
boon4376
Quote:
Originally Posted by chucky cheese View Post
Somebody I know became a car salesman. He is an honest guy with a good heart. The problem he ran into was the push to sell sell sell quota quota quota. The majority of the customers that he dealt with wanted a new car but really could not afford one. He knew the credit department would get them in one but with high interest rates and long drawn out payments. He could not bring himself to do it. In his mind he was telling them to run don't do it. Before he verbally stared telling victims he quit.
It's not really up to the sales guy to decide what the customer can or cannot afford... It's their wallet, their income, they get to decide. The dealer can present the customer with all available options that will allow them to take home that vehicle today. I think his feelings of immorality were misplaced. If the customer is OK with a high APR and a long drawn out payment and can go home with it today, that's their prerogative.

Everyone has the internet, everyone can educate themselves about APR's interest rates, create a budget, etc.

If they want to be responsible and save more money or get used, that's their decision as well. There are a lot of advantages of paying more to get brand new. No worrying about break downs, or expensive repairs, no unexpected expenditures...

I used to only buy used cars to avoid the initial depreciation.. I ended up spending as much per year in repairs as I would in the difference of a new car payment almost every time.
07-04-2013 05:57 AM
boon4376 My biggest tip is just to be genuinely nice and don't make me feel like I'm being forced into something. It's a huge turn off and instantly puts a sour taste in my mouth.

When I just purchased my 2013 JKU - the sales guy, sales manager and even finance guys were extremely easy going, very friendly, I never once felt pressured, and I always felt like I was being treated either fairly or even "special" lol.

Feel free to present me with all of my options, show me what I can do, show me all the numbers, You can even pressure me a little - but if its not the vehicle i want im just going to start getting angry real fast.

I've been to the same place years earlier where I was stuck with a slimeball that I felt was trying to screw me, and force me into a decision i didnt want to make, and I left... I had a hard time returning.

When you can get your customer to know, like and trust you, they're a lot more likely to want to give you their money.

I work in marketing FWIW.
07-03-2013 10:31 PM
Iowajeep #1 Go into it with the goal of helping the customer buy a Jeep instead of "sell" him/her one.

#2 Be informed. Being a member here will be extremely helpful. It's amazing how many salespeople I run into who know less about jeeps than I do.
07-02-2013 08:36 AM
speedyrev ^^This^^
The sad thing is that many dealerships won't keep you if you are honest.
07-02-2013 06:38 AM
chucky cheese Somebody I know became a car salesman. He is an honest guy with a good heart. The problem he ran into was the push to sell sell sell quota quota quota. The majority of the customers that he dealt with wanted a new car but really could not afford one. He knew the credit department would get them in one but with high interest rates and long drawn out payments. He could not bring himself to do it. In his mind he was telling them to run don't do it. Before he verbally stared telling victims he quit.
07-02-2013 12:57 AM
insylem A few things I can comment on. The salesman that I baught my Jeep through owned a 2009 JK. So when it came to options and stuff he knew what he was talking about and didnt have to just read the window sticker like other people.

Also, I made two trips to the dealership. The first trip was information gathering. I wasnt there to buy, and told them that. I got the impression that I was more of a bother to them then not. I got more help when I was ready to buy. THough would have been nice to be shown some options even while just looking. I almost baught from a different dealership but that other guy barly knew anything about Wranglers. He just read the window sticker to me. I knew more about them trhough my pre-buy research then he did. So I went back to the guy who owned one himself.
Glad I did! No regrets!



Quote:
Originally Posted by tmcd94 View Post
I just got a job working as a salesmen in a chrsyler, dodge, jeep showroom. Its pretty interesting dealing with people who look at jeeps as nothing more then just a mode of transportation. Im in the philadelphia are so that kind of gives you an idea of the type of demographic I deal with. However I know this forum is huge and tons of people must have experience with dealerships and car salesmen. Im just wondering if any one you guys have any tips you could share to help give a kick start to my newest adventure. Or if anyone is looking a jeep in the philadelphia are that could help kickstart aswell But seriously any words of advice or tips would be greatly appreciated! Thanks alot guys.
07-01-2013 01:44 PM
WininUtah I think buying vehicles has become very impersonal, for the most part. There are very few dealers left that aren't part of some major chain. I was just shopping for a JKUR and the closest dealer had a heck of a nice, somewhat knowledgeable salesman. The problem arose when he had to get the GM involved. I hope you have good support because this salesman didn't, cost him a sale.
07-01-2013 12:49 PM
tmcd94 This input is awesome! I appreciate everything everyone has to say. And Lanco hopefully I am lol but if you do end up buying a jeep from anywhere let me know before you do and I can possibly arm you with some ammunition to throw at the dealership before you buy it lol
06-30-2013 08:24 PM
TJDave Do not be on the bottom of sales chart for two months in a row.
06-30-2013 08:20 PM
Lanco i recently took a test drive of a JKU and the salesman told me "you will love the power of the 4 liter v6 in this one" nothing i like less then a non-jeep-guy jeep dealer.

Im in lancaster pa and if you are still working there (hopefully you will be) when its time for me to add a four door to my family ill be happy to come buy it from you.

research your product and keep a good attitude and you will do wonderfully

good luck to you
06-30-2013 07:53 PM
jp2611 Closing is probably the toughest part...and might be because they just are not ready...I have an '04 TJ that I bought in '04. I walked in at 3pm and left at 4pm...prior to that day I knew I wanted another wrangler, and a 6cyl.

Add computer to equation...I kept looking at the JKs but wasn't "ready" or "there" till Dec of 2011. I just wasn't ready to drop the coin on another Jeep when I had a perfectly good TJ.

But the information available on the net and Forums such as this one convinced me a second Jeep made sense.

Bottom line and I realize I am rambling, I kept looking at JKs off and on from '07 ...kept running into same salesman...he sold me the '12 JK in Dec '11 and a '13 300AWD a year later because of his patience.

Good Luck!!
06-30-2013 07:25 PM
HK_Runner Treat people with respect, build your client base, and don't slam other competing vehicles. Don't get discouraged but learn how to close deals. You have to close or you will not be successful. 90% of people can be closed. The 10%...don't stress about them. Be nice and let them walk.
06-30-2013 07:12 PM
Tweak remember that people buying jeeps like to tell other people where they got their jeep, a positive experience on the buyer's part will have people coming to that dealership looking for you.
06-30-2013 05:48 PM
wat3rdog I was a jeep owner in the making. It took me a year of saving a little bit more and eliminating our debt to get my 13 JKUR. I was willing to drive a few hours away to find a good salesman but got lucky. I went to the local jeep dealer near my house and not once was I pressured. I would say for sure that the guy listened more than talk and he knew about a few not to far away events like jeep jamboree. I probably went on about 8 or so test drives over the year but I knew what I wanted and I was going to get it. Don't worry about it if someone doesn't buy right away because a guy like me buys from a place with good cust serv. I went to a used dealer to see if a tj or an lj would work for my family and posted a great review of them as well since they too did not try to push me into a jeep. I've sent several people their way as well.
Good luck.
06-29-2013 01:49 PM
thinkxingu
Quote:
Originally Posted by tmcd94 View Post
"be honest, build a client base, and make the vehicle as desirable as possible.
These are good, but here's the truth: you need to know what's out there and make the vehicle the customer's. Specifically, you need to ask questions and LISTEN. If you do that, you will have all the ammunition to "romance the product," which is what we buyers want. Case in point, my wife and I mentioned to our saleslady that we were looking for something to zoom around in, like to the beach. She was all over that and told me about the Islander package, which we fell in love with. Note that it's the idea here, the "romance" of the vehicle, brand, experience.

I did this for years with home theatre systems, and those customers that secured "the experience" (family night, lazy Sundays, rainy days, Super Bowl parties, etc.) they were looking for always came back and brought friends.
06-29-2013 01:49 PM
TranquilTurtle
Quote:
Originally Posted by HillbillyJeeper View Post
Read the spec sheet for every model on the lot and know them by heart!!! I just bought an AEV edition and the salesmans actually said "Its just a rubicon with bigger tires.". I told him he might be mistaken. I found the spec sheet, in the dash, and began reciting the slight differences... AEV front and rear bumper with tire carrier, Warn 12k winch, Procal module, stage 2 chips, 4:88 differentials, 35" tires with AEV rims,... Little things like that. he was astonished when I did not want to hear about how awesome the stereo was or all the gadget features, I just wanted to talk about lockers, differentials, swaybar discos and capability stuff. He is an old friend of my family but I gave him some advice(that he said was the best he ever had)... Jeep and Harley Davidson have fanatical followers who have adopted this inanimate object as part of their personality. We build entire lifestyles around them. They often have forgotten more about their machines than the salesman will ever learn. Make peace with that fact and listen to them, they will tell you what they want because you don't have a clue.
Wrangler customers go one of two ways

1) new to the product and knows next to nothing, just wants to get into Some top down recreation nothing serious

2) total jeep enthusiast who will almost always know more about the product than the average salesperson with a customer like this be honest about your level of knowledge with the product and have some fun helping them find the wrangler they are looking for. Odds are this customer has something very specific in mind a d likely they have already spotted the unit they are after on your lot just don't get In e way of their buying process and double check all info on their unit for them (build sheet etc.)


Just look at this forum and you can see how many total jeep maniacs there are. Myself I am looking to get into my first wrangler soon so that I can learn by owning the product as wrangler is probably the most unique vehicle on the market today with the most extensive customization available aftermarket
06-29-2013 12:56 PM
HillbillyJeeper Read the spec sheet for every model on the lot and know them by heart!!! I just bought an AEV edition and the salesmans actually said "Its just a rubicon with bigger tires.". I told him he might be mistaken. I found the spec sheet, in the dash, and began reciting the slight differences... AEV front and rear bumper with tire carrier, Warn 12k winch, Procal module, stage 2 chips, 4:88 differentials, 35" tires with AEV rims,... Little things like that. he was astonished when I did not want to hear about how awesome the stereo was or all the gadget features, I just wanted to talk about lockers, differentials, swaybar discos and capability stuff. He is an old friend of my family but I gave him some advice(that he said was the best he ever had)... Jeep and Harley Davidson have fanatical followers who have adopted this inanimate object as part of their personality. We build entire lifestyles around them. They often have forgotten more about their machines than the salesman will ever learn. Make peace with that fact and listen to them, they will tell you what they want because you don't have a clue.
06-29-2013 12:21 PM
TranquilTurtle
Quote:
Originally Posted by ztman View Post
Biggest tip, know your product, treat people fairly. Amazes me the customers know more about the jeeps then the salesmen at a lot of dealerships
Having been a car salesman for just over a year now and only working at a dodge, Chrysler , jeep retailer for a few months it is not at all uncommon for your customer to know more about a particular product than the salesman.

Everyone is an expert with something and odds are with the resources available to everyone these days your average customer has done a fair but of research about the vehicle They are interested In.

It's far easier to research one particular vehicle than it is to be an expert with all vehicles, there are dozens of brands and itching those brands dozens of models and dozens of trim levels within those models. Add optional equipment and you can really get overwhelmed.

My advice to you as a salesperson is to listen more than you speak, never argue with your customer (you may win the argument but you will lose the sale every time)
Study your product a little bit each day and start on whatever the most popular unit is in your store (90% of what we sell at our lot is pickups so I stared there
Don't be discouraged when you have a tough month or a hard nosed customer, there is a good month and a fun friendly customer coming your way soon after!

Congratulations you work for a great brand with some amazing products!
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