Jeep Wrangler Forum - Reply to Topic
Jeep Wrangler Forum

Go Back   Jeep Wrangler Forum > JK Jeep Wrangler Forum > JK General Discussion Forum > JK Future update

Join Wrangler Forum Today


Thread: JK Future update Reply to Thread
Title:
  
Message:
Post Icons
You may choose an icon for your message from the following list:
 

Register Now

In order to be able to post messages on the Jeep Wrangler Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.
User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.
Password:
Confirm Password:
Email Address
Please enter a valid email address for yourself.
Email Address:

Log-in

Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Additional Options
Miscellaneous Options

Topic Review (Newest First)
04-20-2010 08:31 AM
JIMBOX Great, thanx for an update Denis--

JIMBO
04-20-2010 07:35 AM
OSUJEEPER Good info thanks
04-20-2010 07:21 AM
denis4x4
JK Future update

April 20, 2010 Wrangler keeps status | detnews.com | The Detroit News
Wrangler keeps status

Reworks slated, but iconic Jeep won't share platforms with any other Chrysler or Fiat

ALISA PRIDDLE
The Detroit News

The Wrangler, anchor of Chrysler's Jeep brand, will get two major modifications within two years, and more derivatives are in the works.

But the iconic off-roader will remain a relatively lower-volume vehicle in a company pursuing economies of scale.

The Wrangler is the only model Chrysler Group LLC has said must epitomize every aspect of Jeep's go-anywhere DNA. Its special status means that while Chrysler and partner Fiat SpA build more vehicles on fewer global platforms, Wrangler underpinnings will support only Wrangler models.

There will notbe a Fiat from Wrangler bones, said Mike Manley, head of the Jeep brand.

Even other Jeep models, such as the Liberty, won't migrate to the Wrangler's specialized body-on-frame construction that gives it off-road prowess.

"There is no Jeep without the Wrangler," said Stephanie Brinley, product analyst with AutoPacific in Troy. "For this particular vehicle, it's an excellent strategy and worth forgoing economies of scale to preserve the foundation of the brand."

The Wrangler is the best-selling model in the Jeep lineup, with U.S. sales of 82,000 vehicles in 2009, and about 19,000 this year through March. About 2,000 more Wranglers are sold internationally each month.

Under Fiat management, there will be two platforms for a future Wrangler-size vehicle.

One platform will underpin a giant new family, encompassing 1 million compact and midsize Chrysler and Fiat cars. The second platform is reserved only for the Wrangler.

While preserving the Wrangler's uniqueness, Chrysler has plans for the vehicle.

A major modification is due this summer, followed by another upgrade next year. Included in the improvements likely will be a new Pentastar V-6 engine to replace old V-6s throughout Chrysler's lineup.

The first set of upgrades come in response to customer feedback, Manley said, without providing specifics of the improvements, many of them to the interior.

Also coming in 2011 are special editions to mark Jeep's 70th anniversary.

To drive interest in the interim, two trim packages have been released for Wrangler and the four-door Wrangler Unlimited. The Wrangler Islander went on sale last month and the more rugged Mountain edition goes on sale later this quarter.

In an effort to wring additional volume from the line, expect more Wrangler derivatives in the future, Manley said.

Jeep buyers are asking for a pickup, an idea that remains under consideration if the Jeep Nukizer 715 concept Chrysler unveiled at the recent Easter Jeep Safari in Moab, Utah, is any indication. It was created with a military-only Jeep J8 and Mopar parts.

"I'd love to do (a pickup) as well, but it must be the right time," Manley said. "It is not imminent."

Also under exploration is a diesel-powered Wrangler for North America.

The fuel efficiency and low-end torque of a diesel would augment the capability of the Wrangler, Manley said, and Fiat's lineup of diesel engines gives Chrysler a chance to take another look at diesel power.

Still, he said, "nothing is imminent for North America."

Jeeps sold abroad are available with diesels and "the Wrangler is strong globally," Manley said. It is the top-selling Jeep outside North America.

© Copyright 2010 The Detroit News. All rights reserved.

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -5. The time now is 09:24 PM.



Jeep®, Wrangler, Liberty, Wagoneer, Cherokee, and Grand Cherokee are copyrighted and trademarked to Chrysler Motors LLC.
Wranglerforum.com is not in any way associated with the Chrysler Motors LLC