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Old 07-11-2016, 03:39 PM
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New Sales(wo)man

Hey Jeepers,

I need your help. My name is Chelsey, I'm 24 years old, and I am a new car sales rep at my local Jeep dealer. I've never been in the car business, and as much as I have admired them on the road and dreamed of myself sitting behind the wheel of one, I really don't have too much product knowledge on my Jeeps.

Jeep is more than just a vehicle, it's a culture; a way of life. My customers will be people just like you who know any and everything there is to know about Jeeps, and in turn will, of course, expect ME to know any and everything about Jeeps. I want to be sure that I am consistent with my research, and I figured the best way to learn is from my customers! I hope this forum will as useful a tool as I think it will be. I look forward to my interactions here

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Old 07-11-2016, 03:50 PM   #2
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Old 07-11-2016, 03:54 PM   #3
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Originally Posted by ISellJeeps View Post
Hey Jeepers,

I need your help. My name is Chelsey, I'm 24 years old, and I am a new car sales rep at my local Jeep dealer. I've never been in the car business, and as much as I have admired them on the road and dreamed of myself sitting behind the wheel of one, I really don't have too much product knowledge on my Jeeps.

Jeep is more than just a vehicle, it's a culture; a way of life. My customers will be people just like you who know any and everything there is to know about Jeeps, and in turn will, of course, expect ME to know any and everything about Jeeps. I want to be sure that I am consistent with my research, and I figured the best way to learn is from my customers! I hope this forum will as useful a tool as I think it will be. I look forward to my interactions here
Forum's are a great place to get info. I'm sure reading info here and learning the different year models and options will be very welcome. I know when I spoke to a few different sales people, they wanted to sell me a vehicle... but one dealership I went to I asked for "someone knowledgeable in wranglers" and they gave me a guy who did really know his stuff pretty well! It was refreshing that I could just ask about what I wanted vs what was available, and what did or didn't come with certain packages. I learned more from talking with him for 30mins or so than I did visiting like 2 other dealers.

So I applaud your effort to learn about your product!
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Old 07-11-2016, 04:10 PM
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Forum's are a great place to get info. I'm sure reading info here and learning the different year models and options will be very welcome. I know when I spoke to a few different sales people, they wanted to sell me a vehicle... but one dealership I went to I asked for "someone knowledgeable in wranglers" and they gave me a guy who did really know his stuff pretty well! It was refreshing that I could just ask about what I wanted vs what was available, and what did or didn't come with certain packages. I learned more from talking with him for 30mins or so than I did visiting like 2 other dealers.

So I applaud your effort to learn about your product!
I hate the feeling of incompetence associated with being clueless when customers ask me something that should be common knowledge. Of course, I'm new, so they don't really hold it against me, but it's still a sucky feeling. I want to make sure I learn as much as I can so that I can be prepared. (And keep my managers off my back too haha!) It'll be a long road for me being a woman and brand new to the sales life. I'm determined to be a rockstar at this!
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Old 07-11-2016, 04:11 PM   #5
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Welcome to the forum Chelsey. Gotta say, kudos for doing what you're doing.

I know that of the half dozen or so dealerships I went to and the many sales persons I interacted with I never found a single one that knew as much as I knew about Jeeps, their variations and packages. I was looking for the right deal and knew way more about what I was buying than anyone I meet at the dealerships. I've been in commission sales at various points in my life so I have a strong bias toward loyalty to a sales person. All that to say that had I run into someone like you in my Jeep search, I'd have given them a lot more time and latitude to help me get the Jeep deal I wanted.

Knowledge is power and will certainly win you points, patience and opportunity with the majority of Jeep seekers. Learn well and use your knowledge for good.
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Old 07-11-2016, 04:13 PM   #6
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Old 07-11-2016, 04:13 PM   #7
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Welcome. Spend some time with the vehicles... learn how to lower and raise the soft tops... so many salesfolk don't know this.

Fuss about the vehicle as if it were your own - how do you pair your phone via bluetooth? How do you shift into 4WD? When do you do that? Where is the spare and jack, etc.? How do you adjust the seats?

Colors, options, HP, etc. are facts and figures that you just have to memorize (or look up). Model packages, options (and restrictions) can change pretty readily - get to know the lot inventory manager and service writers.

Walk yourself through the process of getting a vehicle - with good credit, marginal credit, and bad credit - how do you engage the customer and respectfully guide them towards sound decisions as best as possible? Learn about financing and what incentives (not your spiffs!) are offered and what qualifies.

Be honest and transparent as you can with your customers (don't call them "up's" for one!). You will get lied to, tried to get taken advantage of, and maybe even yelled at. Just be a professional and you'll be OK. Treat people well and you'll get referrals.
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Old 07-11-2016, 09:07 PM   #8
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Welcome to the forum. tarditi made some good points, I suggest that you read some of the owners manuals to learn specific features on each model.
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Old 07-11-2016, 09:31 PM   #9
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And if you don't know an answer to a customers question, don't be afraid to say you don't know and tell them you will find out. I hate the salesman that wing it, especially when I already know the answer to the question I am asking. I ask questions just to see how familiar the salesman is with the Jeep. Its amazing some of the stuff you hear, and once you read this forum for about two months, you will know a lot more than most sales people.
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Old 07-11-2016, 10:45 PM   #10
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Welcome and enjoy the forums.. Let your customers know about this site also, they will be greatful..Good luck.
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Old 07-12-2016, 02:30 AM   #11
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Old 07-13-2016, 02:53 PM   #12
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Old 07-13-2016, 03:15 PM   #13
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Kudos to you Chelsey. I gotta say, my wife and I went to a dealership this weekend and ended up meeting a salesperson who was a "veteran of several Jeep dealerships." It was a huge let down to me that this rep barely knew anything about specific packages, whereas I had been doing my homework and have been lurking here for quite some time doing my research. It got to the point where I didn't even want them to speak anymore because I ended up correcting them so often.

By you joining here and learning all you can, your customers, and your sales, will reap the benefits.
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Old 07-14-2016, 06:48 PM
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Kudos to you Chelsey. I gotta say, my wife and I went to a dealership this weekend and ended up meeting a salesperson who was a "veteran of several Jeep dealerships." It was a huge let down to me that this rep barely knew anything about specific packages, whereas I had been doing my homework and have been lurking here for quite some time doing my research. It got to the point where I didn't even want them to speak anymore because I ended up correcting them so often.

By you joining here and learning all you can, your customers, and your sales, will reap the benefits.
It just makes sense that my customers would do their homework on the vehicle that they want. It would be unwise not to! I expect my customers to know the answers already. They only have one car and, most of the time, one trim to worry about.

I, however, have multiple models and trims to learn about, all with different features, engine sizes, HP, you name it. And I'm expect to be able to answer and all questions without batting an eyelash. It's all pretty overwhelming because I went into this job with no experience in the business, but I'm determined to do well. I AM doing well. But I want to be great
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Old 07-14-2016, 06:57 PM   #15
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Cudos for wanting to learn more about Jeeps and the family that comes with them. If you ever get an opportunity to go out wheeling' with someone in a Jeep, do it! You will learn so much out on the trail than you can learn by reading something.

Drive one if you haven't already...off road. If you do this....I'll bet money you will buy one for yourself. Then you can talk from personal experience.
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Old 07-14-2016, 06:59 PM   #16
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Make sure you tell all your Wrangler buyers about the Jeep Wave!!!
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Old 07-14-2016, 07:13 PM   #17
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During the test drive, make them wave to other Jeeps. You need to get them started properly.

The person who sold me my Jeep did that. Even on the test drive, it helped me feel accepted as part of something I never really knew existed.
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Old 07-15-2016, 02:37 AM   #18
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Welcome to the forum..I applaud your effort to get the "Jeep Smarts" that is the mark of a great salesperson....

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