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Old 11-28-2018, 02:28 PM
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Gladiator Production and Price

Hi guys. New to the board as I wanted to see what Jeep folks thought about the new Gladiator. I always find production levels and pricing to be interesting when looking at these mid and full size trucks.

Do you think they could make as many Gladiators as they do Wranglers? Also, do you think they could make as many Rubicon's as a % of the Gladiators as they do Wranglers?

Anyways thanks for having me guys!

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Old 11-28-2018, 02:43 PM   #2
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Old 11-28-2018, 07:35 PM   #3
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I've seen lots of gushing about specs and accouterments but haven't seen any prices yet. Any of you?
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Old 11-28-2018, 10:42 PM   #4
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I've seen lots of gushing about specs and accouterments but haven't seen any prices yet. Any of you?
They haven't released pricing yet.

And you better bet as soon as they do, everyone and their brother will go on a rant on how they're priced out of the market and why can't they sell one for a price "regular people" can afford... blah blah blah....
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Old 11-28-2018, 10:47 PM   #5
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They haven't released pricing yet.



And you better bet as soon as they do, everyone and their brother will go on a rant on how they're priced out of the market and why can't they sell one for a price "regular people" can afford... blah blah blah....

$60K for Rubicon is my guess. Would rather have a Raptor. Losing cargo behind the rear seats would suck for me. I donít need a bed. Too long to be practical for me.
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Old 11-28-2018, 10:57 PM   #6
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Originally Posted by ms8vw7 View Post
Hi guys. New to the board as I wanted to see what Jeep folks thought about the new Gladiator. I always find production levels and pricing to be interesting when looking at these mid and full size trucks.

Do you think they could make as many Gladiators as they do Wranglers? Also, do you think they could make as many Rubicon's as a % of the Gladiators as they do Wranglers?

Anyways thanks for having me guys!
to the forum!

I doubt FCA will build as many Gladiators as Wranglers. FCA has stated that JT will be priced at a premium, which will limit affordability.

I saw the reveal of Gladiator this morning: while it looks very cool, it offers neither the work capability of a real pickup nor the off-road capability of a real Wrangler. It is what industry people call a "lifestyle" truck. Lifestyle trucks like Subaru Brat and Baja, Mitsubishi Raider and Honda Ridgeline never sold in large numbers.
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Old 11-28-2018, 11:03 PM   #7
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If the Rubicon JT comes in at $50Kish i would be all over one at more than that I will keep my recon.
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Old 11-29-2018, 09:07 AM   #8
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Most speculation is that loaded Rubicons will approach $60K. A loaded JLU is around $55K. It was reported yesterday that prices will not be released until around the time the vehicle goes on sale "in the second quarter of 2019." I'm hoping for early leaks. I will be buying one...now I just have to decide if I want to wait for the "late availability" Gobi paint job.
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Old 11-29-2018, 09:51 AM   #9
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Now this would be sweet and probably $200K.

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Old 11-29-2018, 12:06 PM   #10
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I don't know why I'm asking. I'm not buying the SUV with funny sticky outtie thing. I'll wait see if they make a 2 door in a few years I guess.
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Old 11-30-2018, 06:22 AM   #11
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Most speculation is that loaded Rubicons will approach $60K. A loaded JLU is around $55K. It was reported yesterday that prices will not be released until around the time the vehicle goes on sale "in the second quarter of 2019." I'm hoping for early leaks. I will be buying one...now I just have to decide if I want to wait for the "late availability" Gobi paint job.
The Gobi at the reveal looked mighty sweet. I'm very intrigued by the JT, but will give it a year or 2 to see what issues might need to get ironed out. Pricing is certainly of interest as well, but as seen with the frame weld issues on the JL, sometimes crappy things reveal themselves during the early going.

Unrelated: I wonder whether your local dealer would be interested in a kinda "rental" of your Scrambler. It would make for an excellent showroom exhibition. My local dealer currently has both a vintage Scrambler and Cherokee Chief in the showroom right now... quite the conversation pieces.
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Old 11-30-2018, 08:36 AM   #12
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Assuming the price ranges being guessed at why wouldn't they offer a lower priced model? It seems like it would be great for the brand.

I suppose their business model and market expectations are being met based on current sales so maybe they don't feel a need???

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They haven't released pricing yet.

And you better bet as soon as they do, everyone and their brother will go on a rant on how they're priced out of the market and why can't they sell one for a price "regular people" can afford... blah blah blah....
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Old 11-30-2018, 08:47 AM   #13
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In general, I think anyone vehicle shopping these days let's say after being out of it for the last 6-8 years is going to be shocked.
SUV's, Trucks, etc are - expensive.

I have had Tahoes, Suburbans, Landcruisers - I went looking before I got my JLUR and most of the above that interested me were well over $70k.

That is a lot of $$$ for a vehicle I don't care how much money you make. I can only speak for me but after a certain number it just feels weird.
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Old 11-30-2018, 08:58 AM   #14
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In general, I think anyone vehicle shopping these days let's say after being out of it for the last 6-8 years is going to be shocked.

SUV's, Trucks, etc are - expensive.



I have had Tahoes, Suburbans, Landcruisers - I went looking before I got my JLUR and most of the above that interested me were well over $70k.



That is a lot of $$$ for a vehicle I don't care how much money you make. I can only speak for me but after a certain number it just feels weird.


This is exactly how I feel. We will need to replace the wifeís SUV in the next couple years and I have been warning her about the price since sheís a little cheap.


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Old 11-30-2018, 09:30 AM   #15
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Old 11-30-2018, 10:18 AM   #16
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The best I can hope for is that the people buying these newer models treat them well and do not put much mileage on them.

Because I may be the "new" owner of one of them in about a decade.

LOL LOL.
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Old 11-30-2018, 01:10 PM   #17
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In general, I think anyone vehicle shopping these days let's say after being out of it for the last 6-8 years is going to be shocked.
SUV's, Trucks, etc are - expensive.

I have had Tahoes, Suburbans, Landcruisers - I went looking before I got my JLUR and most of the above that interested me were well over $70k.

That is a lot of $$$ for a vehicle I don't care how much money you make. I can only speak for me but after a certain number it just feels weird.
So true, even with these crazy six/seven year auto loans, monthly payments can approach $1K. We still drive a 2004 Sequoia Limited in mint condition with 90K miles. (08í JKU Sahara has 85K) I havenít had a car payment in almost 10 years. When itís time to replace the Sequoia, weíll look at gently used SUVs. Let someone else take the depreciation hit when they drive it off the lot.
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Old 11-30-2018, 01:20 PM   #18
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So true, even with these crazy six/seven year auto loans, monthly payments can approach $1K. We still drive a 2004 Sequoia Limited in mint condition with 90K miles. (08í JKU Sahara has 85K) I havenít had a car payment in almost 10 years. When itís time to replace the Sequoia, weíll look at gently used SUVs. Let someone else take the depreciation hit when they drive it off the lot.
The good news is (probably) the "need" to replace the Sequoia is pretty far down the road (pun) - those things run forever.
Nice vehicles. When gas is 2.59 a gallon at least
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Old 11-30-2018, 01:30 PM   #19
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So true, even with these crazy six/seven year auto loans, monthly payments can approach $1K. We still drive a 2004 Sequoia Limited in mint condition with 90K miles. (08í JKU Sahara has 85K) I havenít had a car payment in almost 10 years. When itís time to replace the Sequoia, weíll look at gently used SUVs. Let someone else take the depreciation hit when they drive it off the lot.
just today I was noticing how many young people (mostly males) were driving new Duramax's, F250/350's, Ram 2500/3500's I was thinking dang these guys are driving rigs that cost more than my first house cost and nearly what my second house cost. I was wondering how they can afford them but I guess a 7 year loan at $1000/month yikes. I am old fashioned I think a $300 car payment for 5 years is over the top lol.
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Old 11-30-2018, 02:22 PM   #20
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Assuming the price ranges being guessed at why wouldn't they offer a lower priced model? It seems like it would be great for the brand.

I suppose their business model and market expectations are being met based on current sales so maybe they don't feel a need???
The Sport and Sport S are the entry models.

Figure they will track similarly to the same JL trim level. So the sport will have the lowest cost and fewest features. And then it goes up from there. Each of the JT trims will probably be more than a JL. The base JLU starts around $38K or so. Figure the base JT starts at 40-42 or so.
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Old 12-02-2018, 01:49 AM   #21
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In general, I think anyone vehicle shopping these days let's say after being out of it for the last 6-8 years is going to be shocked.
SUV's, Trucks, etc are - expensive.

I have had Tahoes, Suburbans, Landcruisers - I went looking before I got my JLUR and most of the above that interested me were well over $70k.

That is a lot of $$$ for a vehicle I don't care how much money you make. I can only speak for me but after a certain number it just feels weird.
It does feel weird. I recently traded a $1250/mo vehicle for my Ď15 JKUR that costs roughly $600/mo. I remember when $10k could buy you a new car, not any more. Not sure how most folks can afford new cars, a lot must be using 84 month loans. Lots of negative equity out there for sure.
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Old 12-02-2018, 10:50 AM   #22
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I remember when $10k could buy you a new car, not any more. Not sure how most folks can afford new cars,
And I remember when a dollar could buy more than 5 gallons of gas. My first brand new vehicle was less than $3000...a fully-loaded VW Camper bus in 1969. Not sure what that would be in today's dollars. Mods were different then too. The VW was modded with velvet wallpaper, sheepskin rugs, state of the art 4-track tape player, massive headphones (worn while driving), huge box speakers mounted behind the front seats, and roach clips hanging in the fishnet strung around the interior. I drove it loaded with friends on my first trip to Moab in early 1971. The vehicle wasn't lifted but we were. Campsites were extremely easy to find and we could frolic all day in Arches and Canyonlands without seeing another person.

Most folks can't afford new cars...but they buy them anyway. I am flabbergasted at the monthly payments and negative equity many people apparently find tolerable. I buy new vehicles every 3-5 years and I expect the Gladiator to be the most expensive yet. My '13 JKUR was only $35K and the '16 Canyon SLT just $42K. Still, I've never paid over $300/mo. for any vehicle and expect the relatively loaded Gladiator Rubicon to be close to that if I finance any balance for 4 or 5 years.
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Old 12-02-2018, 06:21 PM   #23
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FCA has a winning brand in Jeep right now... it's carrying almost the whole company. While us faithful Jeepers may wish they were altruistic and gave their products away for less, the truth is scarcity (higher prices) helps us all.

The Wrangler especially is in a delicate middle zone. It's not rare... but the image around it has been carefully crafted to keep its 'lifestyle' appeal. Jeep supports an active aftermarket which again, allows deep brand attachment by letting people personalize their vehicle.

If they went too far into the bargain-bin, the image would start to get damaged. If rental fleets were full of cheap Wranglers/JT's, the entire brand would get damaged. That is why they made Cherokees and Renegades. Most of these vehicles are very close in terms of the actual cost to build them. That is why Ford and FCA are getting out of cars... Their inputs as far as R&D, labour, supply management... are all the same for a $15k car vs. a $50k Jeep. That Jeep might only cost $5k more to build, but sells for $25k more. This is why trucks dominate the profits right now (and SUV's). People _perceive_ them as more valuable so will pay more. It is only loosely tied to the actual cost of the product.

It's a tricky game. Go too far and you blow it. Look at Hummer. For years it was the coolest brand. It was exclusive. They could make a ton of money just based on image. But then it started to creap on them. It wasn't folks like Arnold that owned them... it started to be the choice of gangsters and shit rats. The H2 let the brand explode into the 'wannabe' crowd. By the time the H3 came around they had wrecked the brand so badly they needed to try sell VOLUME to make money. And it all disappeared.

Jeep has a very calculated plan in this. The JT is going to be more. But, it's going to have more. It will probably have $1000 more in hard content than a JK, but sell for $5k more. That is how they need to make money and keep it alive. Do you think the current 10 year old JK couldn't have been updated years ago? Of course! They need to feed the market a little bit at a time and I'm almost a bit supposed the JT came out so soon after the JL... but I suspect they see the Canyon/Ranger/Tacoma market getting stronger and want their piece of the Dakota pie back.

Could they screw this up and price too high? Nah. If they go too far they can always do like everyone else... rebates and lower interest rates. They have a pretty comfy position right now, and are 'the brand' for the next 5 years. Will they fade? Who knows? If toys like the new Bronco attract us lifestyle buyers in numbers, Jeep could fade just like all brands do over time.

My worry is the JL/JT haven't taken a big enough step ahead to be another 10 year platform. Maybe new powertrain options will keep it fresh, but I worry than in an effort to please the hardcore, they maybe could have gone further in better design features. Ask yourself where the market is going to be in 10 years, and I don't think the JL is going to be relevant then in it's current form...
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Old 12-02-2018, 07:18 PM   #24
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I test drove a new Tundra TRD and a new Chevy Trail boss yesterday and the Tundra was a limited so well equipped and was $40000 msrp was around $4500, the Trail Boss was very basic and had an msrp of 43500 and was not marked down. Hopefully the JT will be able to compete somewhat with these prices. I know not exactly the same audience but pretty close.
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Old 12-05-2018, 10:07 AM   #25
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I just wanted to bring up something related to price:

I recently did a build and price on a top rated Chevy Colorado ZR2 and got the price up to something like $53,7xx or so. And that was with the most expensive combination of packages I could manage. I did this to get an idea of the top end of the market the Gladiator is entering.

As some may know, Chevrolet will be releasing the "Bison" package soon. It's an upgraded ZR2 with some extra off road capability, largely designed by AEV for Chevrolet. One of the many articles about this truck can be found here: https://www.cnet.com/roadshow/review...orado-preview/

The key point that I saw was that the Bison package is a $5,750 upcharge from a standard ZR2.

Now, I'm going to bet that the package brings in several options with it. So I'd be surprised if you can take my $53,7xx baseline and bump it up to around $59,500. It'll probably come in around $57-58K or so.

But this is the market that the Gladiator is competing in.

And yes, this is well into the 1/2 ton market. But it's a market that is seeing sales ramping up at some pretty impressive rates. While a lot of people think it's crazy to buy a "compact" pickup that costs as much as a 1/2 ton or more, customers are buying them left and right all day long.
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Old 12-05-2018, 06:01 PM   #26
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been hearing promises about a Jeep truck for years. I usually put them I the "checks in the mail..., I promise I won't..." file.
besides, with a "regular" Jeep selling for $40,000 - $50,000, there's no way I would pay anyway near that for a pick-up.
meanwhile, I'll keep working on my '62 Willys PU. I'm sure I'll end up with a better truck at a lower cost.
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Old 12-05-2018, 09:29 PM   #27
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.......and THEN you add in the dealer’s __________ (insert your favorite term) Upcharge!
When I bought my 2017 Raptor (first year of the Gen-2) there were very few dealers that would sell for MSRP, virtually none below MSRP and many were charging 20k or more over MSRP.
Don’t think for a moment that Jeep dealers are any different than Ford dealers.
If this truck is limited production, there will likely be an allocation system and dealers will be held to ordering no more than their allocation schedule permits and even then, they will likely be limited to 1 or 2 at a time.
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Old 12-06-2018, 12:36 AM   #28
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.......and THEN you add in the dealerís __________ (insert your favorite term) Upcharge!
When I bought my 2017 Raptor (first year of the Gen-2) there were very few dealers that would sell for MSRP, virtually none below MSRP and many were charging 20k or more over MSRP.
Donít think for a moment that Jeep dealers are any different than Ford dealers.
If this truck is limited production, there will likely be an allocation system and dealers will be held to ordering no more than their allocation schedule permits and even then, they will likely be limited to 1 or 2 at a time.
There's no indication that they're going to limit production to less than the factory can churn out.
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Old 12-06-2018, 08:45 AM   #29
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I doubt FCA will build as many Gladiators as Wranglers. FCA has stated that JT will be priced at a premium, which will limit affordability.
FCA has an entire assembly line dedicated to the JT in Toledo (the old JK line).
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Old 12-06-2018, 08:45 AM   #30
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Iím ordering one the minute I can. I have friends in the dealer world . I will keep everyone posted with anything I hear


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