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Old 07-06-2019, 09:49 AM
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Gladiators priced beyond market?

I have an 18 JKU, traded in my Dodge Ram 1500 Rebel when I bought it. I've been watching the release of the Gladiator closely, thinking I could get the best of both worlds with a Gladiator at some point. I just did a build sheet for an Overland, with the options I would want it came to an MSRP of $65,000 Canadian (about $50,000 US). Given this is considered a mid-size truck, even with the off-road capability it is priced way higher than other mid-size 4 wheel drive pick-ups. It's going to be interesting to see what sales look like over the next couple of years.

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Old 07-06-2019, 08:54 PM   #2
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We bought a rubicon gladiator for 2.5k under MSRP. I think the dealer wasn’t fully aware of what they were selling.

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Old 07-07-2019, 08:42 AM   #3
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Many people getting Gladiators for well under MSRP...and well under invoice...including me.
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Old 07-07-2019, 11:30 PM   #4
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@Moabite - what color are you waiting on? We were going to hold out for the orange but heard that would be a next year/late color add.
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Old 07-08-2019, 08:32 AM   #5
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I looked at the 2019 Ram Rebel. SUPER nice truck. Would have preferred it actually. But, the resale values on full size trucks are horrendous. Banks are pegging them at 55% at the end of a 36-48 month lease. That's.... awful. By contrast, the Gladiator is currently shown at 70% retained value over the same time frame. It makes the Gladiator a far better way to spend the money.

Sure, I have 8% less payload but the more maneuverable size and the 40 billion aftermarket parts for this truck and the removeable top and doors and the resale value all make up for that little tiny bit of capability that I gave up.
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Old 07-08-2019, 08:55 PM   #6
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I got my JT Rubicon for $5,000.00 under MSRP. They really wanted my 16 JKUR HR for a trade in so much they were really willing to deal and plus the fact they needed one more sale in May to make their bonus quota. They deal was made on 31st of May
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Old 07-08-2019, 10:53 PM   #7
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Smart move! Glad to see that much under MSRP!! Have you taken delivery yet?
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Old 07-08-2019, 11:35 PM   #8
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I don't think all the people claiming the JT is more expensive than its competitors have actually looked at the pricing of the other options. The JT is right in line with everything else in the same category. And probably with a much better resale residual.
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Old 07-11-2019, 08:10 AM
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I don't think all the people claiming the JT is more expensive than its competitors have actually looked at the pricing of the other options. The JT is right in line with everything else in the same category. And probably with a much better resale residual.

Here's just one example, there are numerous others. Similarly equipped (this is the all-terrain version), same engine size, $20,000 less MSRP than the Gladiator. Add a lift and other off road accessories and still would be a lot less. No one would have to pay MSRP on this vehicle either.



https://www.gmccanada.ca/byo-vc/clie...canyon/summary
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Old 07-11-2019, 08:17 AM   #10
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The prices could be going up again thanks to Union Pacific...the supply of these just got a little tighter. For JT lovers with a weak stomach - don't look at the pictures...

https://www.thedrive.com/news/28931/...ails-in-nevada
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Old 07-11-2019, 04:09 PM
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The prices could be going up again thanks to Union Pacific...the supply of these just got a little tighter. For JT lovers with a weak stomach - don't look at the pictures...

https://www.thedrive.com/news/28931/...ails-in-nevada

Well the roll cage worked on the red one.
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Old 07-12-2019, 06:38 PM   #12
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Here's just one example, there are numerous others. Similarly equipped (this is the all-terrain version), same engine size, $20,000 less MSRP than the Gladiator. Add a lift and other off road accessories and still would be a lot less. No one would have to pay MSRP on this vehicle either.



https://www.gmccanada.ca/byo-vc/clie...canyon/summary
That's not the similarly equipped equivalent to a Rubicon Gladiator. I built one of those Canyons to similarly match the Overland Gladiator and got almost exactly the same MSRP of $53,000 on the Canyon and $52,305 on the Gladiator. You can't build a Canyon with locking diffs so it doesn't seem fair to even try and match the Rubicon model. That seems pretty close to me. And the base to base comparison is also almost identical.
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Old 07-12-2019, 06:52 PM   #13
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Local dealer right off the bat tried to tell me that other dealerships were charging over msrp but they sell for msrp. And then they tried to tell me that dealerships can't get JT's and they only have one and don't know when they will get another one - so even though the one they have isn't the color I like and doesn't have Max Tow (which is the only way I'd buy a sport) I should buy it. What an absolute joke of a dealership.
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Old 07-12-2019, 08:33 PM   #14
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That's not the similarly equipped equivalent to a Rubicon Gladiator. I built one of those Canyons to similarly match the Overland Gladiator and got almost exactly the same MSRP of $53,000 on the Canyon and $52,305 on the Gladiator. You can't build a Canyon with locking diffs so it doesn't seem fair to even try and match the Rubicon model. That seems pretty close to me. And the base to base comparison is also almost identical.

The Canyon doesn't while the Colorado ZR2 has the selectable front /rear lockers standard. Locally I can get a Sport Gladiator for $54,000 Canadian most anywhere. A 2.8 Diesel ZR2 is $52,805. Makes the Gladiator look seriously overpriced. Jeep needs to make a few adjustments to their pricing. These trucks are sitting on the dealer lots unsold.


https://www.queenstonchev.com/Vehicl...-ON/3422177023



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Old 07-15-2019, 10:33 AM   #15
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Yeah, but, the ZR2 diesel is a dog. I test drove one before ordering my Gladiator. Sticker was $51,000 or so. I had two of the 2.8L engines in Jeep Liberty CRDs about a decade ago and they were amazing, especially tuned. So I expected the ZR2 diesel to drive similarly. Nope. Was an absolute dog. Felt like I had to mash the throttle to get any response out of it at all. Terrible. And that old 6-speed clunky transmission wasn't so great either. And it's a GM product, so the reliability on it long term is going to be low. And it didn't have removeable doors or top. And it's payload was only 990 lbs., compared to 1,511 lbs. on my Gladiator.

So...when you look at the big picture the Gladiator costs more money because you're getting more truck.
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Old 07-15-2019, 02:22 PM   #16
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My buddy in New York just bought one in Jersey and got 4K off MSRP. Shop around, it's worth traveling a state or two away.
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Old 07-15-2019, 03:14 PM   #17
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Got mine for 2K under MSRP. Plus a healthy trade for my JKU altitude.
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Old 07-15-2019, 09:23 PM
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That's not the similarly equipped equivalent to a Rubicon Gladiator. I built one of those Canyons to similarly match the Overland Gladiator and got almost exactly the same MSRP of $53,000 on the Canyon and $52,305 on the Gladiator. You can't build a Canyon with locking diffs so it doesn't seem fair to even try and match the Rubicon model. That seems pretty close to me. And the base to base comparison is also almost identical.
The comparison I was making was not with a rubicon, it was with an overland.
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Old 07-15-2019, 09:50 PM   #19
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I have an 18 JKU, traded in my Dodge Ram 1500 Rebel when I bought it. I've been watching the release of the Gladiator closely, thinking I could get the best of both worlds with a Gladiator at some point. I just did a build sheet for an Overland, with the options I would want it came to an MSRP of $65,000 Canadian (about $50,000 US). Given this is considered a mid-size truck, even with the off-road capability it is priced way higher than other mid-size 4 wheel drive pick-ups. It's going to be interesting to see what sales look like over the next couple of years.
They are pricey, even for 3K under MSRP. That said, you are getting a tacoma sized truck (slightly bigger) that can go topless and naked... and looks way better.

My local jeep dealer has 2 left, but they are heavily modified and have a good 10K plus over MSRP. Sales guy told me he has ordered more, but said they are spoken for. Thus, I guess people are buying them.
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Old 07-16-2019, 04:28 PM   #20
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Stopped by a Jeep dealer with 2 JTs on the lot. Nice to see one in my price range but missing a few important options I would want. Click image for larger version

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