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Old 02-23-2015, 02:36 PM
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false advertising??

hey all... I truly hate posting these kinds of threads.. I love reading them, but hate being a party to them....but unfortunately, I am compelled to do so, not only to highlight the problem/difficulty I am encountering, but also, to allow anyone to let me know if I am out of line or not...

and finally, to let others know that there are other options for the specific product that I am trying to locate and buy at a 'competitive price'...

I am not trying to get a huge deal... just a good deal... I have found the product, I have done some research.. I found the product listed at several well known/reputable? online stores. several were for the good deal I was looking for and several were for a couple hundred dollars more.

I contacted 4wd.com via email to get them to price match the product. I gave them the link and information I had. I did receive emails in reply.. the emails were sent in a very timely manner.. the representative was polite and professional, but ultimately refused to honor the price match policy, while stating (and supplying a copy of the 'terms and conditions') that allowed them to not honor the price match policy... I believe the terms that they are 'citing' states that they have the right to match, OR NOT on a case by case basis'.

I verified with the representative that the product was the same, and that the link and online vendor was legitimate, and that the only reason for 4wd.com for not honoring the price match was due to the large difference in price and that it would not be 'good business' to pay out of pocket for a product that cost them more then what they would end up selling it to me..

the item I was looking for was the POSI-LOK kit to engage/lok my front central axle on my 1990 Jeep YJ.... part no. CRO psl 920

1992 Wrangler Posi-Lok W/Disconnect Frt Axle W/3"+ Of Lift-Psl920-13

I was expecting a price of about $120-`150... but, 4wd.com has it listed for $309

here are the google SHOPPING results for PSL920

$117 / $160 / $212 clearly not $309.00

here is a larger search result for the query of 'Jeep POSI LOK'

that result also included other products, (i.e. the full time lock, NO CABLE), but again, the prices are no where near the $309 that 4wd.com is charging.

my suggestion here is (assuming I am getting the correct information on the same product), to do your homework... and to not trust price match policy or any policy as the business will fall back onto any verbiage and or term that allows them to do what they want, when they want....

I have liked 4wd parts as I have just bought my jeep and it was the first place I went to... I love their website and the information they give.. I saw early on, that they weren't the cheapest place in town, but they were usually 'in line' with their competitors

but unfortunately not... now, it is clear that they will take advantage of a buyerby using their price match banner/advertisment, and then ultimately, not really care..

Im hopeful that they will contact their vendors and mfgs and give them hell for selling them parts / products for such a high price that they are losing customers...

anyways, thanks for reading.. sorry if it is too long for some of the the readers... and again, if I have done something 'wrong' to let me know... if I am not reading or understanding the policy or the intent of the price match, or if I am looking/comparing different products, etc...



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Old 02-23-2015, 03:07 PM   #2
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Price Match

I apologize for the confusion about the price match on this product. Our supervisor Adam has sent you an email about what he has found out. It turns out Crown has updated their part number and pricing and it has not been updated in out system yet which is why we were not able to price match to begin with. Apparently the reason we were not aware of this is because the pricing does not technically update until April 1st. He has sent you the price match for the Crown part as well as the Alloy USA part. Again I apologize about the confusion about this and hope we can keep your business. Please feel free to contact us anytime about any other questions or concerns you may have.

Thank You,
Tom Schnarrenberger
1-800-333-5535 Ext. 4876
[email protected]

Tom Schnarrenberger
4WD Hardware Sales/Jeep Expert
Phone: 1-800-884-1647 x4876
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Old 02-23-2015, 03:26 PM
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hello, and again, thanks for the very fast reply and effort to resolve this...

i did receive adam's reply and did reply back to him and again, he has been perfectly professional and polite... not trying to say or start anything negative about you, your company or anything.. (except the ability to pick and choose what you will and won't honor and if you do, you should put that up there in bold print, right on the front page of that banner...)..

i am confirming something about the new updated number, to make sure nothing else is different.

and I also understand about 'timing' and new sku's and all that inventory managment...

what I dont understand is how almost every other online vendor, (per google search results), has the original number, PSL 920 at the lower price.... It's one thing to say it is a new number and a new price that is $200 less, but for other online vendors to have that OLD NUMBER for the lower price doesnt make sense...

but, again, I am not here to correct your systems or policys, (well, actually I am trying to correct the price match policy thing)... but rather to get the psl920, or whatever you call it for the same price that other vendors are selling/advertising the psl920 for...

to me, it's all about 4wd accounting.... it's not between 4wd and the vendor, (except to find out why the vendor is charging 4wd more then they are charging offroad outpost for the same part number...

anyways... it appears I am a bit PREMATURE in my posting this 'thread' discussion...

I felt that we (4wd and myself) had gotten to the point where we werent going to be able to work this out... but, as you stated, Adam did in fact send me a reply after he stated that he wouldnt be able to help me so, I moved to this step...

I probably should have waited another day or so... so, for that, I apologize...and when we do come to the 'meeting of the minds' I will be more then happy to delete or retract anything that would not be consistent with the end results and all your efforts...

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Old 02-25-2015, 08:20 PM
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hey all, just an update...

I have been dealing with Adam, who did some research and contacted his supplier/vendor to find out what is going on and why there is such a discrepancy in pricing..

He advised me, that per his supplier, the supplier issued new SKUs for old stock.. and with those new SKUs, they changes some prices.... and those changes were supposed to take affect in April.

Im not real sure about that answer, as some other vendors are using the old SKUs with the 'new prices'...but, I don't really care, as long as I can get the parts at a competitive price point... and from a reputable vendor....

thanks Adam...
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Old 02-26-2015, 12:18 PM   #5
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this is even cheaper, although the above has a better fit and finish

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Old 02-26-2015, 12:37 PM
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I love his videos.

And yes I saw that video a while back. I could probably rig something up but want the support and instructions of the kit package.

But this video highlights how the coast of the psl920 souks bit be anywhere near 309
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Old 03-01-2015, 11:24 AM   #7
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I think I'm confused. A company chose to invoke a clause in their price matching program and not honor a price you found elsewhere.

Why not just order the part from another company that does have it cheaper?
David LeDeaux
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Old 03-01-2015, 12:40 PM
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The first reason is to make sure I'm looking at and getting the correct part.

A price difference of $200 on a $100 part causes me to wonder.

Second is because I have bought a bunch from 4wd in the past and would like to keep my purchase history simpler.

Third, because I was kinda sure there was a mistake in their pricing system. Asking a question then moving on after the first answer is not a good dialogue. It's more of a statement.

And finally it is false advertising or deceptive advertising when you have big banners proclaiming a benefit/incentive to customers only to have fine print that basically states, 'never mind. Just kidding'

All of which says I was willing to be a good customer and person, unlike trolls who frequent forums, looking for trouble by asking questions on topics that are resolved or in progress to being resolved.

And with that. Good day to you...

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Old 03-01-2015, 12:48 PM
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And to finalize the issue.... I ordered the posi-lok kit, and other parts from 4wd, and recd it in 4 days.

The kit is identical to the original psl920 kit . The cable is thicker and more insulated then the cheap choke cable mod that I also researched.

I'm sure, from the tone of the emails and telephone conversations I had with Adam from 4wd,, that they are grateful I discovered a discrepancy and enabled them to not only keep a customer but also to communicate with their vendor about this and maybe other problems.

Maybe they will respond and add to the positive experience ..

But for now suffice to say, 4wd maybe a big company but they still talk and act like the neighborhood local store we all like
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Old 03-01-2015, 02:05 PM   #10
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You keep making comments that make it seem like you like the company, or you're trying to be a good consumer, yet you use defamatory terms like "false advertising", which can be very damaging to a company's reputation in a public forum like this.

A company has every right in the world to protect themselves with "fine print"; that's not false advertising. I believe that 4WD Hardware would have every right to ask a mod to have a borderline libelous post like this to be removed from the forum.

In my opinion, you needed to work this out with the company; not take it into a public forum like this because they wouldn't give you a price you wanted. If you had been charged incorrectly for something and couldn't get resolution, for example, then absolutely bring it here.

Your first post asked for input from the readers, which is what I was doing. I'm sorry I didn't take your side in this.
David LeDeaux
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Old 03-02-2015, 02:20 PM   #11
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It sounds like the company is trying to work with you and you jumped in here to try to bully them into losing money.
Would you give them some of your money if they had sold it to you for less than it was worth?
Cutting profit is one thing but selling at a loss is bad business and anybody who does that won't be in business long.
It is totally unreasonable for you to expect that.
If you want cheap go with the other guy if you are happy with the service and products then pay the extra money. If there is a pricing error work it out with them don't drag their name in the mud.
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Old 03-02-2015, 02:35 PM
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I never said I wanted it cheap. I want it at a competitive price.

There is no explanation to justify why any company should charge $200 more fir a $100 part.

And as I said above. I wanted to know if it was the same part it was, and why a 300% increase in cost. ..

Were other companies making a mistake and should I take advantage of their mistake??

I don't think I bullied anyone. They explained their position at first. I accepted it and complained of unfair advertising.

If a company wants to entice customers with a price match policy to attract customers, and give them sine assurance that they are in fact paying a competitive price, but not Honor that policy , either by fine print or due to administration issues that prevent their reps from seeing the real cost, then that is false advertising.

I'm glad, and I'm guessing 4wd is glad, that rep, Adam, took it upon himself to do a little extra research to verify that they did in fact have the item priced wrong.

I'm very sure that 4wd didn't lose money on the deal. And they also gained good will and future business from me, and anyone who reads this thread and understands
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Old 03-29-2015, 04:17 AM   #13
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Originally Posted by bergovoy View Post
I wanted to know if it was the same part it was, and why a 300% increase in cost. ..
It wasn't a 300% increase. $300 is three times a $100 part and a 200% increase. You can't do simple math and you don't know the definition of false advertising.

Just because you choose to ignore the fine print or don't like the invocation of find print doesn't give you the right to call out a vendor for false advertising. It just makes you a fool.

Don't for a second think you were right. Giving you a discount was just the most cost effective way of making you go away. You should do a little research into libel.

From Nolo Press: "Defamation is an area of law that provides a civil remedy when someone's words end up causing harm to your reputation or your livelihood. Libel is a written or published defamatory statement, while slander is defamation that is spoken by the defendant."

Plenty of fools have been sued for their online posts.
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Old 09-29-2015, 06:27 AM   #14
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To the op, maybe deceptive trade practices might have been more suitable. It is great that you and 4wd came up with a solution. It is even better how you sort of "ate some crow" and explained what happened and tried to explain both sides until a solution was agreed upon.
I feel you were well within your rights to bring this to this forum. Fine print should be illegal. If the company, author, lawyer, or whoever wanted you to see the "clause" described in fine print, it would have been as big as the banner; and in clear, concise easy to understand terminology, not heavy legal jargon.

It may not seam like it from this post, but i really like 4wd. In fact, i drove 5 hours to go to their columbiana store for their show. Ended up spending well over $3k there
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Old 09-29-2015, 01:12 PM
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Thank you for your reply. I did try to be fair and I typically will own to my missteps and mistakes, simple math and typos aside.

I tried to check to see if 4wd corrected their prices on the posi-lok, but their website is down at the moment.

Hopefully they did for fear that some other customer didn't do homework and end up losing money and paying double for the kit.

But as some would have it, that is their problem and that we shouldn't do anything to try to help each other, including helping other business', when they make mistskes.

As fir the legal advice and warnings, from others, I suggest you stick to driving your jeeps.

IF you look at the title of the thread, I didn't make any claims, I merely posed a question. Erego the multiple question marks.

Anyway, this is an old thread which was resolved a while ago, amicably and economocally, for both parties.
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Old 09-29-2015, 08:32 PM   #16

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Sounds like this thread has been resolved.

“We tend to forget that happiness doesn’t come from getting something that we don’t have, it comes from recognizing and appreciating what we do have.
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