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Old 02-17-2017, 10:36 PM
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Discount off of MSRP on new Wrangler

Has anyone purchased a new Wrangler lately? Just priced a new Wrangler Sahara 2 Dr at two different dealers, both MSRP at $37,400 (Invoice is $35,509 according to NADA). First dealer said $700 off MSRP, second one said I would pay MSRP. Been buying new vehicles since 1961 and never paid MSRP in my life. Last Wrangler was purchased at Invoice.

What kind of deals have anyone else run into, or managed to wheel/deal?

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Old 02-17-2017, 10:40 PM   #2
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This is your thread

FWIW, I bought one out of stock a couple of weeks ago for >5% below invoice.

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Old 02-17-2017, 11:15 PM
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This is your thread

FWIW, I bought one out of stock a couple of weeks ago for >5% below invoice.
That sounds more reasonable. Did you get a 2016 or 2017? I plan on ordering a new 2017 so the dealer will be out no cost for floor planning or any other cost on the vehicle. We're in northern Oklahoma, what part of the country are you located in?
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Old 02-18-2017, 12:16 AM   #4
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I ordered my 2017 JKUR in November and paid 5% below invoice. After studying this forum I knew that I should expect at least 5% below invoice on a factory order. If you're not getting that, you're at the wrong dealership. I did have to leave the first dealer I went to but the second dealer's first offer was 5% below invoice.
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Old 02-18-2017, 07:44 PM   #5
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Originally Posted by Gorving3 View Post
Has anyone purchased a new Wrangler lately? Just priced a new Wrangler Sahara 2 Dr at two different dealers, both MSRP at $37,400 (Invoice is $35,509 according to NADA). First dealer said $700 off MSRP, second one said I would pay MSRP. Been buying new vehicles since 1961 and never paid MSRP in my life. Last Wrangler was purchased at Invoice.

What kind of deals have anyone else run into, or managed to wheel/deal?
Where are you located? Dealers in some states, like Florida, will barely budge on price.

Never mind, see you are in OK. We just factory ordered our 2017 JKU from Koons in VA for 6% off invoice. Going for 5-6% off invoice seems to be the standard goal.
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Old 02-18-2017, 09:04 PM   #6
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I guess every vehicle is a little different. My experience is that the more expensive the vehicle, the more the dealer can come off MSRP. When I purchased my Ram 2500 in 2012, most forum members were reporting $10k discounts off MSRP on the higher trim levels. An easy way to get an idea is to go to EBay motors. Just look to see what the huge dealerships are listing their "buy it now" price as on similarly equipped JK's.
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Old 02-18-2017, 10:07 PM   #7
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That sounds more reasonable. Did you get a 2016 or 2017? I plan on ordering a new 2017 so the dealer will be out no cost for floor planning or any other cost on the vehicle. We're in northern Oklahoma, what part of the country are you located in?
I bought a 2017. I had a few things I considered mandatory, and then some "wants". There was really only one good choice within 100 miles and I wanted to make a move right away, so I didn't try to told out for the final 2%. I *did* tell the dealer where I got my research (here, truecar, edmunds, etc.), what the numbers were, what I could get elsewhere and what I wanted to buy from them.

The only question they asked before accepting my offer was "cash or finance?".
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Old 02-18-2017, 10:41 PM
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That's The questions I've gotten also, Cash or Finance. I usually tell them Cash since my Credit Union generally can't be beaten on rates. Is this the wrong approach since I've heard they actually want you to finance with them and may give a better deal if you do so?
I'll be happy to get the local dealer down even close to invoice cause one of the near large City dealers has recently purchased our little town dealership so I feel they are going to be terrible to deal with.
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Old 02-18-2017, 10:51 PM   #9
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I told them I would be bringing a check, but would consider any financing deals. Their rate would have to be better or they would have to offer a cash back/discount equal to or greater than the increase in the amount financed.

I get 1.49% at my FCU and they said they couldn't come close to beating that.
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Old 02-18-2017, 11:57 PM   #10
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where are you located? In SoCal some dealers are aggressive online.
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Old 02-19-2017, 12:36 AM   #11
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Invoice on mine was 5.5% less than MSRP, and I ended up getting 10.7% below MSRP. Trading in my vehicle and actually got a great deal on trade in. Been trying to sell it for 7 months in Seattle with little luck. I would've accepted $2k less than what I was offered .
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Old 02-19-2017, 07:32 AM   #12
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Discount off of MSRP on new Wrangler

Most of the dealers close to me laugh if you expect to get anything off MSRP.

We don't discount Wranglers
Wranglers sell
No need to discount
Blah blah blah

That is why I expanded my area. I am eligible for FFP but I am gonna try for EP pricing when I pick up my 2017 BB. Which is around 7.5% below MSRP or 4% below invoice on what I am getting. Remember the higher the cost the more you can get off.


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OIIIIIIIO
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Old 02-19-2017, 08:10 AM   #13
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That's The questions I've gotten also, Cash or Finance. I usually tell them Cash since my Credit Union generally can't be beaten on rates. Is this the wrong approach since I've heard they actually want you to finance with them and may give a better deal if you do so?
I'll be happy to get the local dealer down even close to invoice cause one of the near large City dealers has recently purchased our little town dealership so I feel they are going to be terrible to deal with.

Yes they would prefer you to finance with them. The lender will give them a kickback of several hundred dollars on every loan they steer to them.
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Old 02-19-2017, 08:37 AM   #14
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Typical "good" deal is 7%-8% off MSRP. The "great" deal is closer to 9%-10% off MSRP.

Here is a local dealer in AZ giving over 9% on this Rubicon right off their website:

New 2016 Jeep Wrangler Unlimited in Gilbert | New Jeep SUV -

Here in AZ, we have a LOT of Jeeps... Used Rubicons sell for $39k all day so a new one, nicely equipped at $41k is the way to go...
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Old 02-19-2017, 01:32 PM
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Originally Posted by Garemlin View Post
Most of the dealers close to me laugh if you expect to get anything off MSRP.

We don't discount Wranglers
Wranglers sell
No need to discount
Blah blah blah

That is why I expanded my area. I am eligible for FFP but I am gonna try for EP pricing when I pick up my 2017 BB. Which is around 7.5% below MSRP or 4% below invoice on what I am getting. Remember the higher the cost the more you can get off.


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OIIIIIIIO
That's what I'm running into, discount on Dodge trucks but not Jeeps.
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Old 02-19-2017, 01:41 PM   #16
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That's what I'm running into, discount on Dodge trucks but not Jeeps.

Where are you at in the US, post that up and guys around your area can chime in on dealerships willing to deal.
If you are in the midwest area I checked 20 different dealers before I found one that would do 7% below invoice. That was Woodhhouse Automotive in Blair Nebraska sales guy was Luke Zehr.
I bought with no trade placed $500.00 down a new order for a 2017 JK Willys Edition 2 door Automatic and got it for $28,083.00 out the door. Window sticker price was $30,663.00
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Old 02-20-2017, 06:36 AM   #17
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IMO, a great deal on a local purchase is 9 to 10% off MSRP (I got 9.2% off MSRP in Spring 2016 on a 2016 Sport S 2 door - with options around $32/33k MSRP). The more expensive models will have slightly higher discounts off MSRP. You really have to work for it though (to get 9% + discounts off MSRP).
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Old 02-21-2017, 05:44 PM   #18
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I'm looking at a 2017 Hardrock with MSRP of around $46,500 discounted to $42,500 or 8.6% off MSRP.

Thoughts?
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Old 02-21-2017, 05:53 PM   #19
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I'm looking at a 2017 Hardrock with MSRP of around $46,500 discounted to $42,500 or 8.6% off MSRP.

Thoughts?
Too high. Use edmunds or truecar to look up the invoice, and then ask for at least 5% off that price. It should amount to around 10-11% off MSRP.
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Old 02-21-2017, 06:14 PM   #20
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Truecar Says MSRP of $46,630.
Invoice 43,900.
Market Avg 44,200.
True Car Avg 43,500

The wife would let me do the deal at $41,500. So that's the number I'm shooting for.
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Old 02-21-2017, 06:19 PM   #21
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Truecar Says MSRP of $46,630.
Invoice 43,900.
Market Avg 44,200.
True Car Avg 43,500

The wife would let me do the deal at $41,500. So that's the number I'm shooting for.
"The wife would let me do the deal at $41,500." Man card revoked!!!!!
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Old 02-21-2017, 08:51 PM   #22
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I'm looking at a 2017 Hardrock with MSRP of around $46,500 discounted to $42,500 or 8.6% off MSRP.

Thoughts?
IMO, shoot for 12% or so off MSRP as that is a higher end model. There is no harm in contacting Koons and see what they will do. It may be worth it if dealers in your area are only coming down 8% off MSRP. You will know if 8.6% off MSRP a good deal once you see what Koons wll do, but I suspect they will do better.
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Old 02-21-2017, 08:59 PM   #23
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I just bought a rubicon hardrock and got $4500 off of a 46$ sticker. That's around their triple net cost I believe.


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Old 02-21-2017, 09:11 PM   #24
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I just ordered a Willy's JKU for 3% off invoice, that's about as good as you will get in a market like SoCal without some serious fighting. That was the result of contacting 20 dealers and getting the 3 that were willing to go below invoice to play off of each other.
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Old 02-21-2017, 10:07 PM   #25
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I bought my 2017 about a month ago. My Freedom Edition Unlimited was $39,925 +++ with the available options it had (Led Lighting, Freedom Hard top with Headliner, Nav, Remote start, slush mats, grab handles, tail light guards, fuel door, 18 inch wheels w/ Bridgestone Duelers, 3.73 gears, upgraded shocks, color matched fenders since mine was based off of a sport) I'm sure I'm missing stuff too...

I paid $34,999 +++ so I was extremely happy.
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Old 02-22-2017, 02:49 PM   #26
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I got 10% off MSRP on my Hard Rock. Pit dealers against one another. One will beat the other up.
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Old 02-22-2017, 04:11 PM   #27
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I paid about 9.5% off msrp for a hardrock weeks ago. Be informed that hardrock are out of production, and becoming scarce. I learned that shopping 9 weeks ago, and the dealers know it too.

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Old 02-22-2017, 05:25 PM   #28
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Join TreadLightly and get your Wrangler for 1% below invoice. Saves you a lot of stress.
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Old 02-22-2017, 11:37 PM   #29
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Join TreadLightly and get your Wrangler for 1% below invoice. Saves you a lot of stress.
That is giving up $1000 - $2000 on average. I got 5% off invoice with 1 visit, an hour of internet, and 1 email.
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Old 02-23-2017, 06:02 AM   #30
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I was going to come in here and pimp my sticky'd thread, but I see others have already done it for me

Summing up:
1) Ignore MSRP, get the invoice price and subtract 5% for higher trim models (Anything with an electronic swaybar disconnect), 6% for lower trim models. There are multiple dealers around the country who offer that pricing.
2) Be ready with your own financing, but see what deal they'll cut for using their financing - ask them how much "trunk cash" you'll see off their offer.
3) There are a few stackable discounts - try to get as many as you can. Truecar and Jeep Golden Ticket can save you up to an extra $1500 that the dealership gets back either way.
4) When all is said and done, be happy with what you drive! I kinda cheated myself cheaping out not getting the heated seats because of my bad back, but overall am extremely pleased with what I got for what I paid.

Good luck!
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