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Old 07-13-2015, 01:36 AM
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Jeep Price Increases. Ouch!

I have owned my 15 JKUR for almost 9 weeks now. I keep seeing a lot of posts in here about "How much should I pay..." Anyway, that got me curious to revisit the specifics of what I got mine for. I got out my window sticker and dealer paperwork and started comparing what I paid vs. where websites like True Car show what people are paying nowadays.

In the process of doing this, I started plugging all of my options into True Car and was shocked to find out the prices of different options now compared to my window sticker. I then verified these prices by going directly to Jeep and building one. Here are the main differences I found:

The base price increased $600.
730N increased $150.
Max Tow Pkg increased $50.
Connectivity Group increased $100.
.410's increased $50.

That's crazy! A price increase of $950 for the same model year? It also appears that the amount dealers are advertising for discounts has decreased now too (going by looking at prices at some of the dealer websites I shopped when I was purchasing). I would have figured that the closer we get to new models, the better the deals would get, but that isn't what I am seeing. I guess I am glad I got mine when I did!

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Old 07-13-2015, 05:25 AM   #2
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When I bought my Sahara a month ago, there were 3 identical Saharas next to it all with different prices. Same car, same options, $700 price difference.

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Old 07-13-2015, 06:47 AM   #3
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Similar here. When I was searching the area for mine, I noticed that, depending on how late in the year it was built, the sticker price was actually higher. Never seen that before. I don't remember just how much, but mine (10/14) was quite a bit cheaper than other, younger ones. Maybe $500?
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Old 07-13-2015, 09:32 AM   #4
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Yes, they are out if control.

The leather seats in my 2012 JKUR were $900, now they are $1,300; painted hardtop was $1,200, now it is $1,900; 740N was $1,500; now is $1,900; auto trans was $1,100; now $1,500.

I was just at a local dealership checking out a 2015 JKUR EXACTLY how I'd want it: MSRP $47,995!
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Old 07-13-2015, 09:39 AM   #5
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Yes, Who woulda thunk that the "Jeep" we all had or had Buddies who had one in High School would now be the Vehicle only fairly well to-do people would be able to afford.
Knocking on the door of $50,000.00 (Yikes)
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Old 07-13-2015, 09:43 AM   #6
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The jeep at high school was equivalent of a base spec 2dr.
That can still be had for around $22k.

Problem now is, you have to have 285bhp, abs brakes, cd player etc..... .



I do think the top end is crazy, and am happy i bought when i did.
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Old 07-13-2015, 09:44 AM   #7
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Jeeps downfall will be overpricing these, it's getting out of control. I don't think with these prices sales will last much more then 2 years, though maybe the new model will blow us away, who knows.
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Old 07-13-2015, 10:07 AM   #8
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Jeeps downfall will be overpricing these, it's getting out of control. I don't think with these prices sales will last much more then 2 years, though maybe the new model will blow us away, who knows.
I agree...
Their prices have gotten insane since the 2013's, that is when the first set of big increases really hit.

From the time the JK first hit the streets, until the very end of the 2012 model year, the upgraded axle ratio was $50 (and sometimes free). At the end of the 2012 model year it went to $95. Now look at it... At the rate they are going, people will just pass and do an aftermarket re-gear.
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Old 07-13-2015, 10:08 AM   #9
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When I was searching through my dealer inventory online, I noticed that several of the same exact JKU Saharas were off in price by $500. Upon further inspection of the window stickers, it turned out that the base price was higher on some by $500. I made sure to mention this to my sales guy and got one with the lower base price. The higher priced ones had higher VIN numbers and were built later in the year.
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Old 07-13-2015, 10:10 AM   #10
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Jeeps downfall will be overpricing these, it's getting out of control. I don't think with these prices sales will last much more then 2 years, though maybe the new model will blow us away, who knows.
That same logic could be applied pretty much throughout Jeep's history. A base '97 TJ had a sticker of just over $13k, a Sport was just over $17k. Sahara? $19k.

Yet people are willing to pay $30k-$40k or more for a Wrangler today. Inflation and demand, two things you can count on to raise prices and keep them high. Jeep will continue to raise prices and have no problem selling them.

How about a pick-up truck for $70k? Yeah, now THAT is insane.
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Old 07-13-2015, 10:19 AM   #11
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Grabbed my window sticker for my 15 jku willys w package that was built in August or early September '14. Comparing it to Jeeps site, there's a $300 increase in the base pice and a $50 increase for the Alpine system. The hard top is the same price as when I ordered mine. The only other option I got is the non-nav 430 head unit and that doesn't show as an option now. I also noticed the standalone premium soft top as well as the dual top options are $100 higher than when I ordered.
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Old 07-13-2015, 10:41 AM   #12
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In 2012 an article was published where the head of Jeep was quoted as saying that Jeep was "leaving money on the table". He felt that people would pay more for a Jeep than they were being charged at the time. Looks like he is taking care of that problem.
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Old 07-13-2015, 11:31 AM
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In 2012 an article was published where the head of Jeep was quoted as saying that Jeep was "leaving money on the table". He felt that people would pay more for a Jeep than they were being charged at the time. Looks like he is taking care of that problem.
Taking care of it and then some! I have a feeling that market conditions will change in the near future though based on an increase in the amount of newer used JK's that will enter the market. Many are buying them because they are trendy. Those soccer moms that get them to look cool likely won't keep them for the same length of time as they might keep a different vehicle due to it not meeting their expectations. I have heard of a lot of people buying them and then complaining about all of their un-carlike characteristics. They don't have enough space, fuel economy isn't the best, bumpier and noisier ride than the SUV's they are used to... What happens when we get a bunch of newish, low mile, used JK's introduced to the market? Additionally, and this may be blasphemous to mention on a Jeep forum, but Ford is bringing out the Bronco. This will likely take a chunk out of sales for FCA when it comes to the uninitiated, non Jeep enthusiast who wants something cool that does not necessarily have to be a Jeep.

My plan is to spend so much money on mods for mine, that I will have to keep it forever, and never have to worry about what it might be worth down the road. Problem solved!
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Old 07-13-2015, 01:04 PM   #14
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my 15 sahara had a sticker of 46000....but paid 40600. 2012/13 Used jeeps with less options and 20k miles were 35000. Theyre expensive as hell but they hold there value. That was my reasoning for buying one
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Old 07-13-2015, 01:24 PM   #15
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My plan is to spend so much money on mods for mine, that I will have to keep it forever, and never have to worry about what it might be worth down the road. Problem solved!
Yup, I solved that problem with my Jeep as well. LOL.
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Old 07-13-2015, 01:39 PM   #16
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I didn't intend to buy new, I was looking at 1-3 yrs old, but people where charging what they payed plus any options they put and then some... some almost 100k miles and it was almost what i would just pay new.... Crazy!!! so i got a new one for a little under MSRP, mine was bone stock with AC as the only option... 1k off was not bad...

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Old 07-13-2015, 01:57 PM   #17
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I didn't intend to buy new, I was looking at 1-3 yrs old, but people where charging what they payed plus any options they put and then some... some almost 100k miles and it was almost what i would just pay new.... Crazy!!!
Same here. Started looking for a used one but used prices were crazy. Went with new and got what I wanted.

One factor in buying now was I wanted to get one before the redesign and inevitable price increase of 2016 / 2017.
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Old 07-13-2015, 02:07 PM   #18
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I didn't intend to buy new, I was looking at 1-3 yrs old, but people where charging what they payed plus any options they put and then some... some almost 100k miles and it was almost what i would just pay new.... Crazy!!! so i got a new one for a little under MSRP, mine was bone stock with AC as the only option... 1k off was not bad...
I went through a very similar process. I ended up ordering a 2015 JKU with the only option being an automatic (I also chose half-doors but they are a no-cost option). My price, almost a full 6% off invoice...$27,140. The wait for it to arrive is killing me (eta - 08/02).

While I was making the deal, a 2013 JKU 24S with 50K miles was traded in. It had the soft top and only a couple of minor options. Out of curiosity, I ask my salesman to find out what price they could sell it to me for. He went and checked and came back with $26,900 saying they are going to advertise it for $27,900. I laughed and continued to place my order for a brand new one.
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Old 07-13-2015, 02:15 PM   #19
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I noticed the same thing when I began shopping for my new JKU. Made no sense not to buy new with some of the prices floating around on used ones. I ended up going with a '15 Willys edition JKU, couldn't be happier.
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Old 07-13-2015, 02:18 PM   #20
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24,750. Was the cheapest vehicle I could buy that could haul a motorcycle on the back lol
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Old 07-13-2015, 02:20 PM   #21
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You have to give it to Chrysler, not only does the Wrangler hold its value extremely well, the Challenger does as well.

I paid $32k for my '11 Challenger new in 2011, did some mods but nothing crazy. I put 38k miles on it by the time it was totaled Nov '14. My insurance company cut me a check for $33k.

Sucks for the people hoping to buy used, but it works out great for us.
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Old 07-13-2015, 02:22 PM
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I did the same as most here, initially exploring the slightly used stuff thinking I would get a better deal. I actually found a 14 with only 2,000 miles on it that was optioned out close enough to meet my wants list if the price was good. I figured if I can take about 9% off of a brand new 2015, I wanted at least 15% off of MSRP to go back a model year on something that is technically used. I made an inquiry to the dealer and he quoted me a "best price" that seemed rather high to me. I went back and looked at exactly what options it had, then proceeded to build the 2015 version of it online. He was something like 50 bucks less than what full MSRP was for a brand new one with the same options! I wanted to tell him to "Go himself," but I took the high road and explained to him that was not much of a deal, considering he was asking almost full MSRP of a new one for a similarly optioned used one a year old. Needless to say, that was my last conversation with him. It's funny though, the dunderheads at the dealership still managed to get my name and address in the system and are now wasting postage every couple weeks by mailing me advertisements about their great deals!
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Old 07-13-2015, 02:41 PM   #23
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Apple increases the price of the iPhone and no one screams murder, further more Apple makes over 50% profit on the iPhone, and millions of people are buying them.

Kinda crazy to think prices should remain static when everything else is going up, seems we love a company that milk us dry and hate the one that is barely running in the black.
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Old 07-13-2015, 03:48 PM   #24
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How about Jeep accessories? Those have gone up like mad in the last 5-10 years. Like $100 for a gas cap lid? Really? $50 for a center console cover? 2 grab handles. Those must be cheap, right? Nope. $50. That's $200 for a gas cap cover, center console cover and 2 grab handles. Insane.
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Old 07-13-2015, 04:02 PM   #25
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Originally Posted by ivantate View Post
The jeep at high school was equivalent of a base spec 2dr.
That can still be had for around $22k.

Problem now is, you have to have 285bhp, abs brakes, cd player etc..... .



I do think the top end is crazy, and am happy i bought when i did.
The current JK 2-door Sport stripper is a Rolls Royce compared to the "Jeep in High School"....

My Jeep in High School (1978 CJ5 I bought from my uncle in 1980) had plastic doors and a soft top that both leaked like they weren't there, anemic 258ci carburated straight six, 3-speed manual, no carpet, no radio, no air, no back seat, no electronic anything, no dashboard, no tailgate, no console, no cup holders, no hill assist, no traction control, etc, etc, etc....

Looking at relative cost is where the story gets real interesting....

In late 1977, my uncle bought that stripper CJ5 for $5,000 cash out the door. Adjusted for inflation, that translates to $18,600 2015 dollars. Given that the 2015 JK Sport sells for only $4K more... I would say that the modern Jeeps are a bargain in comparison....

All that said, if all the CJs were not all rusted out except for a few pricy examples, I would buy one and build it in a heartbeat.... I loved that Jeep.
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Old 07-13-2015, 04:44 PM   #26
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The base price increased $600. 730N increased $150. Max Tow Pkg increased $50. Connectivity Group increased $100. .410's increased $50. That's crazy! A price increase of $950 for the same model year? I did!
It's called inflation, it happens everywhere with everything, but sure I understand why you don't understand that
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Old 07-13-2015, 04:48 PM   #27
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Yes, Who woulda thunk that the "Jeep" we all had or had Buddies who had one in High School would now be the Vehicle only fairly well to-do people would be able to afford. Knocking on the door of $50,000.00 (Yikes)
I don't see it that way. And that's why they have the 25k base model. I think of it as taking a bad ass off road vehicle and making it more luxurious to appeal to a different market.

The $50k is for the "well to-do" and the $25k for your "buddies in high school"
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Old 07-13-2015, 04:50 PM   #28
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When I was searching through my dealer inventory online, I noticed that several of the same exact JKU Saharas were off in price by $500. Upon further inspection of the window stickers, it turned out that the base price was higher on some by $500. I made sure to mention this to my sales guy and got one with the lower base price. The higher priced ones had higher VIN numbers and were built later in the year.
It could be something as simple as paint. Different colours can cost more.

I have seen many vehicles where a colour option was $1000+, difference.
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Old 07-13-2015, 05:11 PM   #29
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In Canada they charge more for an automatic in a Sahara or Rubicon than in a Sport. Ridiculous prices for an auto.

Sport $1495
Sahara and Rubicon $1890
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Old 07-13-2015, 05:19 PM   #30
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In Canada they charge more for an automatic in a Sahara or Rubicon than in a Sport. Ridiculous prices for an auto.

Sport $1495
Sahara and Rubicon $1890
IMHO, any amount of money is ridiculous for an auto tranny.... It's beyond my comprehension why anyone would willingly pay $1 extra much less $1500+++ for an auto when the manual is free. Even if I didn't know how to drive one, I would learn in order to keep $1500-$1900 in my pocket... or spend it on something that's actually useful like better tires, lockers, bumper, armor, etc....

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