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Old 11-02-2015, 06:30 AM
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Jeep Sales Keep Soaring as Shoppers Dismiss Poor Quality Ratings

Jeep Sales Keep Soaring as Shoppers Dismiss Poor Quality Ratings - Bloomberg Business

Is Jeep the new Jaguar?
Last month, Consumer Reports readers ranked the sport utility vehicle line the second-least-reliable in the U.S. market, leading only Fiat. If quality alone mattered, Jeep would be doomed to the bargain bin.
Instead Jeep is, by any other measure, a massive hit.

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Old 11-02-2015, 06:39 AM   #2
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My Jeep will be flawless and perfect. Its only those other dude's Jeeps which have any problems.

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Old 11-02-2015, 06:54 AM   #3
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No leaks on my 15 JK with soft top. I feel like that's the thing that most people complain about. It's a bit too new for rust, but I'm planning on fluid filming it this month before the salt and snow.
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Old 11-02-2015, 07:16 AM   #4
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Jaguar never sold one million units per year, so the answer is No.

Also, Wrangler has one of the highest repurchase rates and resale values in the whole industry, something Jaguar never had. So, again, the answer is No.

Consumer Reports does shady "research". Its results are heavily skewed by paying subscribers and their own so-called "professional" opinions. This is why Consumer Reports gives Subarus an automatic recommendation every year, while JD Power, who randomly surveys a representative sample, just ranked Subaru 20th in Vehicle Dependability after three years of ownership. Please refer to the Consumer Reports sticky.

Having said that, Jeep "quality" doesn't rank near the top in mainstream surveys; Jeep owners tend to prioritize durability and ruggedness over traditional car-owners' definition of "quality"; more like pickup up buyers do. Most Hondas and Toyotas would simply fail in "durability" as defined by truck owners.

At the moment, Jeep sales are benefitting from consumer optimism --i.e., consumers tend to be more forgiving when they feel good about employment prospects and fuel price stability.
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Old 11-02-2015, 07:28 AM   #5
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I've always wondered about the validity of some of those quality reports. It seems as though there are always someone with a special interest addenda. So far my 2012 Sports has dependable without a glitch.

Does anyone know what the so called quality issues are?
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Old 11-02-2015, 07:39 AM   #6
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I don't particularly care for the electronic and software issues that dodge/chrysler/jeep/fiat have, so I bought a manual window, manual lock, manual ignition, rubicon, 2 door for driving to work and taking offroad as much as I can. My 2007 had wipers that went nuts and power windows that sometimes required an ignition cycle before they would go down. I've never had a vehicle with so many electrical issues, but then again, I've never owned a volkswagen.
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Old 11-02-2015, 07:43 AM   #7
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I don't particularly care for the electronic and software issues that dodge/chrysler/jeep/fiat have, so I bought a manual window, manual lock, manual ignition, rubicon, 2 door for driving to work and taking offroad as much as I can. My 2007 had wipers that went nuts and power windows that sometimes required an ignition cycle before they would go down. I've never had a vehicle with so many electrical issues, but then again, I've never owned a volkswagen.
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Old 11-02-2015, 07:44 AM   #8
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When shoppers dream of owning a Jeep, they envision themselves driving in the woods with the top down, away from everyone and unplugged from the grid, not of hitting the navigation, Bluetooth and AC buttons.
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Old 11-02-2015, 07:47 AM   #9
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It just goes to show you....
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Old 11-02-2015, 07:49 AM   #10
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The fact that there's exactly one 4wd convertible available for under $30,000 in the US probably helps. I wonder how the Wrangler would do if something like the Chevy Tracker made a comeback.
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Old 11-02-2015, 07:52 AM   #11
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The fact that there's exactly one 4wd convertible available for under $30,000 in the US probably helps. I wonder how the Wrangler would do if something like the Chevy Tracker made a comeback.
Unless a new Chevy Tracker could outRubicon a Wrangler, few Jeepers would care.
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Old 11-02-2015, 08:09 AM
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I'm sure a lot of complains have to do with user error and people buying a Wrangler and thinking they are going to get Grand Cherokee creature comforts, and buyer remorse kicks in.

Many people including friends and family come up to me and ask me what I think about my Wrangler etc, and they are considering buying one.

I tell them I will not buy any another vehicle other than a Wrangler.

It's not a Prius so it's no gas sipper, talking to other people with SUVs including the likes of Suzuki, I am not sure that the Wrangler is any worse a guzzler in real life for city driving.

Most of all I tell them rent a Wrangler for a week or two, and see if they can live with it day in, day out.

If they ask to drive mine I take them to a dealership, for a test drive, no one drives my Wrangler except me.

I only have one other friend that owns a Wrangler.
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Old 11-02-2015, 08:29 AM   #13
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Unless a new Chevy Tracker could outRubicon a Wrangler, few Jeepers would care.
I'm inclined to think that the trend toward making a Jeep more car-like has helped increase their sales, and the folks who want the more car-like Jeeps are not the ones concerned with their off-road performance.
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Old 11-02-2015, 08:40 AM   #14
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I've been surprised at the great quality of the Jeep, only a loose bolt in the rear dif and a bad gasket in the front dif (plus a few leaks that come and go) over the course of two years.

I just did a total detail, clay, polish, 303, and my Jeep looks like new. Best and *funnest* car I've ever owned (the Saab was great until it wasn't; the Lexus was perfect but in a sterile, old man car sort of way.)
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Old 11-02-2015, 08:55 AM   #15
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Unless a new Chevy Tracker could outRubicon a Wrangler, few Jeepers would care.
It really wouldnt matter; for the middle of the SUV-buying/wanting bell curve, as most of them want the image, not the capabilities.

That middle subset isnt the "Jeepers", its everyone else, and yes theyd sell a shload of them. Just not to anyone on this forum.
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Old 11-02-2015, 09:15 AM   #16
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I've always wondered about the validity of some of those quality reports. It seems as though there are always someone with a special interest addenda. So far my 2012 Sports has dependable without a glitch.

Does anyone know what the so called quality issues are?
These reports are completely biased and should not be trusted. I have owned 2 Wranglers, and they are the most reliable vehicles I have experienced with. My brother's 1994 Ford Ranger which has near 300k miles on the original engine/transmission comes close, but since I have never had my Jeeps with that high of mileage, I can't really compare. But I can tell you I know several people selling Jeeps with close to or more than 300k miles on them, and they are running fine.

I think the reliability misconception stems from the fact that it is an offroad vehicle. People take it offroad, break something, and then blame the vehicle instead of themselves. The Wrangler is not invincible.
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Old 11-02-2015, 09:22 AM   #17
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.... I wonder how the Wrangler would do if something like the Chevy Tracker made a comeback.

Did the Chevy Tracker even make a come?
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Old 11-02-2015, 09:23 AM   #18
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I've never owned a volkswagen.
Too bad. There is a Tiguan in my fleet that has been absolutely perfect for the five years I've owned it. Still rock solid with no rattles, great build quality. I fully expect it to be great for the next five years.

I cannot say the same thing about my last two Wranglers.....
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Old 11-02-2015, 09:30 AM   #19
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It really wouldnt matter; for the middle of the SUV-buying/wanting bell curve, as most of them want the image, not the capabilities.

That middle subset isnt the "Jeepers", its everyone else, and yes theyd sell a shload of them. Just not to anyone on this forum.
Correct, but the image they seek comes from Wrangler's legendary capability.

Chevrolet would not be able to provide similar image based on its product mix and brand history.
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Old 11-02-2015, 09:31 AM   #20
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Originally Posted by Jeep1029 View Post
Jeep Sales Keep Soaring as Shoppers Dismiss Poor Quality Ratings - Bloomberg Business

Is Jeep the new Jaguar?
Last month, Consumer Reports readers ranked the sport utility vehicle line the second-least-reliable in the U.S. market, leading only Fiat. If quality alone mattered, Jeep would be doomed to the bargain bin.
Instead Jeep is, by any other measure, a massive hit.
Only a fool would use Consumer reports to evaluate car quality.
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Old 11-02-2015, 09:35 AM   #21
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I'm inclined to think that the trend toward making a Jeep more car-like has helped increase their sales, and the folks who want the more car-like Jeeps are not the ones concerned with their off-road performance.
True. But even those buying a $20,000 Renegade with a 9-speed transmission and 30+ MPG are buying a slice of the Jeep brand heritage. Otherwise, they would be buying a Honda HR-V.

The rub comes if that Renegade becomes a nightmare to own; next time they will say "screw brand image, I am going with good ole proven reliability."
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Old 11-02-2015, 09:36 AM   #22
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Just because we own wranglers doesn't mean we have to be blindly loyal. Build quality its honestly one of the worse cars I've owned. But the pros outweigh the cons for me. And it helps that it's not a daily driver.
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Old 11-02-2015, 09:43 AM   #23
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I'm inclined to think that the trend toward making a Jeep more car-like has helped increase their sales, and the folks who want the more car-like Jeeps are not the ones concerned with their off-road performance.
But some of them want to look like they go offroad. One of the least expensive vehicles that give that cool factor.
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Old 11-02-2015, 09:43 AM   #24
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Correct, but the image they seek comes from Wrangler's legendary capability.

Chevrolet would not be able to provide similar image based on its product mix and brand history.
Sure they would. Remember the Blazer, or Ford's Explorer, or even Lincoln's Navigator?


The public's fickle, and not ALL of them buy a Jeep, cause its a Jeep. A lot of people buy a _________(insert current popular SUV or crossover here) because it's currently an in-fashion product, or popualr witihn their circle of demographics.

Remember, the Jeeps extreme surge in popularity (67 mos per a linked article) is contemporary, not permanant, just like the other trends in automotive culture. Sure its been around for nearly 8 decades, but not in the mainstream sort of way it is...presently.

The tide will turn, and the masses will eventually flock towards another vehicle sometime, leaving just die-hard Jeepers in Jeeps.

Thats the car biz...
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Old 11-02-2015, 09:48 AM   #25
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Just because we own wranglers doesn't mean we have to be blindly loyal. Build quality its honestly one of the worse cars I've owned. But the pros outweigh the cons for me. And it helps that it's not a daily driver.
Yup.

We frame our reference based on what we know. If all we know are crummy Ford Rangers and Chevy Blazers, then Wrangler looks like winner.

Publications like Consumer Reports are supposed to expand our horizons beyond what we know. But they are completely missing out on several market trends:
  1. The quality gap across brands has narrowed down significantly. For instance, the difference between a Toyota and aDodge compact car was huge in 1979; not so much these days. Most of the issues we encounter today are First World problems with the navigation, soft tops, etc.; meanwhile, Toyota durability now is a shadow of what it was.
  2. As the quality gap narrows, buyers are increasingly interested in the "experiential" aspects of the ownership that go beyond the material purchase. This is why people are flocking to Jeep and Subaru, because they see owning a Jeep or a Subaru as fun and exciting, while owning a Toyota or a Honda as drab as a Sunday sermon.

Consumer Reports is stuck in a 40-year old wormhole, and doesn't offer much new advise given these new market trends.
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Old 11-02-2015, 10:26 AM   #26
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My '13 Sport had 4 water pumps in 2 years and lots of squeaks and rattles. My Rubicon has some wind noise at the windshield and some clunks form the steering and/or the suspension (which aren't the fault of Jeep). It also occasionally stalls when I put it in reverse and has done that since day 1. There is no way that will ever get fixed because I can't replicate it and it happens once every couple of months. Plus it starts right back up. The only buyers remorse I have is I spent so much money on this thing when my Sport would have been paid off. It would be hard to sell this now just because it looks so cool and I love to drive top down. I will say that if it rattled horribly or drove miserably (close, but not there yet) then I would get rid of it. Its the only vehicle I could see keeping forever. If I bought something else I know I would be in the cycle of buying every few years forever.

The youth soccer players that I train and coach love it so I don't if I could ever own anything but a Jeep. They all liked my white one better than my yellow one. Oh yeah I forgot the Jeep lean that I have which would make me sell the Jeep before almost everything else.
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Old 11-02-2015, 10:28 AM   #27
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Yup.

We frame our reference based on what we know. If all we know are crummy Ford Rangers and Chevy Blazers, then Wrangler looks like winner.

Publications like Consumer Reports are supposed to expand our horizons beyond what we know. But they are completely missing out on several market trends:
  1. The quality gap across brands has narrowed down significantly. For instance, the difference between a Toyota and aDodge compact car was huge in 1979; not so much these days. Most of the issues we encounter today are First World problems with the navigation, soft tops, etc.; meanwhile, Toyota durability now is a shadow of what it was.
  2. As the quality gap narrows, buyers are increasingly interested in the "experiential" aspects of the ownership that go beyond the material purchase. This is why people are flocking to Jeep and Subaru, because they see owning a Jeep or a Subaru as fun and exciting, while owning a Toyota or a Honda as drab as a Sunday sermon.

Consumer Reports is stuck in a 40-year old wormhole, and doesn't offer much new advise given these new market trends.
I've had experience with all kinds of vehicles: Jeep, Chevy, Ford, Dodge, Toyota, Oldsmobile, etc. From my personal experience, Jeep has trumped all of these vehicles, especially Toyotas (the Oldsmobile doesn't count because it was garbage and is no longer in business).

I have no experience with Toyota trucks/SUVs, but their sedans/minivans are piss poor quality compared to anything else I've experienced. To be fair, my 2004 TJ had several electrical issues that I had to fix, but I bought it used and that should be expected of any used vehicle. Besides, I'd rather replace a $15 blower motor resistor in a Jeep than a $2000+ engine in a Toyota.
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Old 11-02-2015, 11:09 AM   #28
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I've been surprised at the great quality of the Jeep, only a loose bolt in the rear dif and a bad gasket in the front dif (plus a few leaks that come and go) over the course of two years.

I just did a total detail, clay, polish, 303, and my Jeep looks like new. Best and *funnest* car I've ever owned (the Saab was great until it wasn't; the Lexus was perfect but in a sterile, old man car sort of way.)
Same experience Michaelp - I too loved my SAAB until it was getting harder and harder to find parts. Sold the SAAB and bought my first Wrangler.

Almost 44K care free miles (one warranty item - they replaced the anemic/Yugo sounding horn). My bro-in-law has a 13 JKR and a 15 JKHR, both have been carefree for him as well.

See ya on the Trail!!!
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Old 11-02-2015, 11:28 AM
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Just because we own wranglers doesn't mean we have to be blindly loyal. Build quality its honestly one of the worse cars I've owned. But the pros outweigh the cons for me. And it helps that it's not a daily driver.

Knock on wood, but I don't think I ever had any build quality related issues with any of my Wranglers.

The last Wrangler was a 2007(Purchased in 2006) I had it for over 8 years.

The multifunction switch was changed under warranty in year 2.

The issues I had were wear and tear which were:

1. Windshield many chips never replaced it.
2. Oil pan gasket needed replacement at year 8.
3. Changed battery x2
4. Changed spark plugs

I did my oil changes every 5,000 kilometres, and the diff service as per recommended in manual.

One issue I had was that I always had to top up oil, not sure what that was all about, some say it was common, dealers said it was a non issue.

..... other than that, the Airbag light came on in year 8, sold it like that, so I am not sure what the issue with the airbag was about.
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Old 11-02-2015, 11:31 AM   #30
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If Consumer Reports came out with an issue announcing I am the Most interesting Man alive.... I'd pay as much attention to the issue as I do the Jeep, toaster, vibrator issue(s) - Zero.

I could not care Less about CS and their R's.
I do my own research and derive my own opinions.
Stupid Sheeple keep the rag in business, incapable of forming their own opinions- Lazy Fat Heads/Asses.

Oh look! Top Ten list of Hair Trimmer/Juicer/Lawn Mower Combo's!!

This could be Promising.

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