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I don't feel I did too well. 2016 Willys Wheeler Unlimited. 38,375 window sticker - written up for 37,200 before tax, tags and fees. I live in NJ but crossed the border into PA to buy it (nothing local in the color/configuration I was looking for).

in the end, I got exactly what I wanted. The whole vehicle buying process is very uncomfortable and annoying. I'm glad it's over and now I just want to enjoy my Jeep.

I do get jealous reading about those that were able to secure good deals, though.
MMNJ..don't feel bad/jealous...if YOU are happy with the deal, then you got YOUR deal. I've bought new cars for a long time and I kinda look forward to the challenge of new car purchase.

I do a LOT of research & KNOW that I can always do better than Cars.com or especially TrueCar. It IS area dependent however & also based on supply & demand. That's why I went well out of my area to purchase.. I almost ALWAYS will not deal with a salesman (I DID this time however, but turns out we share a common interest & sorta bonded...lol)...I always go straight to the fleet manager or if need be, the "internet manager". As soon as they start with "let me check with my boss" or "what's it gonna take to buy it today?", I'm gone, because I know they are old school sales people.

With the internet, it's a whole new ball game. Do your research & look all over & let the dealers know you are dealing with others. As soon as they start the BS...move on.

So far so good on my purchase....very little haggling if any & no add ons. THEY know what they need to get to make a sale & "I" know what I think it's worth to me to buy. Example: I bought a lot of new Chevys over the years & I knew a dealer that would always give the best deals.....(small dealer=high volume) He would give me a price & if I said I could get the vehicle a buck cheaper across the street, he'd tell me to go ahead..he gave me HIS best price.... and it was ALWAYS the best deal I could find & I searched around.

I really DO look forward to the vehicle buying process, but usually I'm well armed with the facts I need, to be informed. Others may have gotten a better deal the me...good for them...(a lot of variables nationally) I'm happy...(fwiw, my deal was including the recent 400.00 price increase):iamhappy:
 

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I paid a higher price in exchange for a higher trade in on my wife's daily driver.
I've done that once or twice too but regarding my recent purchase, it made no difference as far as a trade. We made the deal based on the trade being part of it, but since the Jeep is ordered, and there is time before delivery, the salesman said that if I wanted to continue to try to sell my trade, to go ahead & just use the extra money to put a little more down if I wanted....very satisfied so far & will purchase from them again in the future.
 

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when i purchased my jeep i had the 1% off invoice deal. i emailed several dealers in my area, explained i had the discount which was valid at just about any dealer and asked if they wanted to earn my business by beating the 1% off. only 1 dealer said they would but they couldn't / wouldn't locate a car for me, offering that deal only on a new order. i went to a dealer who would locate my car with my options and got the 1% off.
 

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when i purchased my jeep i had the 1% off invoice deal. i emailed several dealers in my area, explained i had the discount which was valid at just about any dealer and asked if they wanted to earn my business by beating the 1% off. only 1 dealer said they would but they couldn't / wouldn't locate a car for me, offering that deal only on a new order. i went to a dealer who would locate my car with my options and got the 1% off.
By mentioning the 1% you are in effect setting a price.

It's often better to put the dealers into a competitive situation first and then, after they have started competing, mention any discount program that "might help them build a more competitive offer".
 

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The Bad Guy
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I got mine for 105% under invoice. They paid me 5% to take the Jeep. :bop:
 

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I've always thought I was a decent negotiator on vehicles in the past but I haven't had much luck with the Wrangler. I ended up using the -1% affiliate price on mine. My bargaining chips were probably limited since I was stuck on orange and I live in an area devoid of many dealers. I'm having to drive 5 hours to pick up this one. It seems like several of these instances where I read of people getting 5% below invoice they later say what they got for their trade in. I think if you trade a vehicle you really have no idea what you actually paid for the new one.
 

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I've always thought I was a decent negotiator on vehicles in the past but I haven't had much luck with the Wrangler. I ended up using the -1% affiliate price on mine. My bargaining chips were probably limited since I was stuck on orange and I live in an area devoid of many dealers. I'm having to drive 5 hours to pick up this one. It seems like several of these instances where I read of people getting 5% below invoice they later say what they got for their trade in. I think if you trade a vehicle you really have no idea what you actually paid for the new one.
You make a good point. The dealers do like to play shell games. It's a really good idea to separate your trade from your purchase. Either do a private sale or car max or something like that.

Personally my 2016 JKU is due for delivery within a couple of weeks. I will probably go into car max and get a quote on my old car from them before I go to pick up my new rig. When I go to my jeep dealer I will give them the opportunity to do a trade and if they are close to competitive I will do it, because that would be a whole lot more convenient for me.

BTW - I also think that you have a better chance of negotiating a deal with you have a factory order - it eliminates their ability to create a sense or urgency / panic in the buyer. When you are doing a factory order you are basically buying a big giant can of soup and you can get the exact same thing from any number of dealers...

I never considered myself a good negotiator but I followed advise from this forum, the book that I referenced earlier and fighting chance and actually enjoyed the process of buying the jeep.

I really liked fightingchance (and the book) as they almost provide a script for how to engage with dealers. Some people are able to do this alone but I found it to be very worthwhile and great value for money.

While I feel that I got a good deal, it did really reinforce the fact that I got royally screwed on the minivan that we bought for my wife about a year ago. :nonono:

I don't mean to come across as bragging, I'm just trying to share information so that others can benefit as I did from the experiences that other folks shared on this forum.
 

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normalità controindicato
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Personally my 2016 JKU is due for delivery within a couple of weeks. I will probably go into car max and get a quote on my old car from them before I go to pick up my new rig. When I go to my jeep dealer I will give them the opportunity to do a trade and if they are close to competitive I will do it, because that would be a whole lot more convenient for me.
Plus, you should (depending on your state's laws) only pay sales tax on the amount you pay for the '16 less the trade, so if your trade is worth $10,000 and your sales tax rate is 7%, you'll save $700 by trading instead of selling out right.
 

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Plus, you should (depending on your state's laws) only pay sales tax on the amount you pay for the '16 less the trade, so if your trade is worth $10,000 and your sales tax rate is 7%, you'll save $700 by trading instead of selling out right.
Yes, that is the case here in MA - I would be saving 6.25% of the trade price.. so if they even come close I will do the trade.
 

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I can get a deal through work for 1% under dealer invoice. Is that a good deal or should I be able to do better on my own haggling?

Also depends on what area you are in. If you are in Houston, TX or willing to fly out (which many people do), there's a dealership that does 5.5% below invoice, no fuss. PM me if you want the details. I eventually got 6.5% below due to extra $500 jeep coupon ("golden ticket") in the mail
 

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did a search of the forum to find topics talking about where to get best price on new JKUR. This thread is as close as I could come. Can anyone suggest a dealer or salesperson that will give me the best price? I could swear that I read on this forum dealers and salespersons that would deal on new JKUR. I plan to order one and am not planning to find one on a lot, so that should help, just want to know if there are places that may not be near to me that would be worth checking out for a good price.
 

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did a search of the forum to find topics talking about where to get best price on new JKUR. This thread is as close as I could come. Can anyone suggest a dealer or salesperson that will give me the best price? I could swear that I read on this forum dealers and salespersons that would deal on new JKUR. I plan to order one and am not planning to find one on a lot, so that should help, just want to know if there are places that may not be near to me that would be worth checking out for a good price.
The dealer that will be motivated to give you the best price is likely to be the one that is close to hitting a monthly/quarterly/year target.

You should engage multiple dealers and wait until you are close to the end of the month/year to do that.

One other thing - don't forget to sign up for jeep marketing materials. You can easily get another $500 off with a golden ticket. I called the incentives program phone number on Friday before I went in to finalize the details of my black bear - which I will be picking up tomorrow - and they told me that I had received a golden ticket.

Someone on this forum mentioned that these incentives are run by a 3rd party. I wouldn't be surprised if they are compensated based on the conversion rate of the certificates that the issue. When I called on Friday the nice lady took my details, put me on hold for quite a while (5-10 mins) and then came back with the good news that I had been awarded a $500 certificate.

This was pretty awesome - I paid $33,248 for a vehicle which invoices for $36,033 msrp was $37.5k. So I ended up at 7.7% below invoice.
:iamhappy:

I used fightingchance.com which I recommend. You can probably figure out how to orchastrate a reverse auction with multiple dealers by reading through forum posts but for $40 fightingchance.com gives you a template and arms you with a bunch of useful information.
 

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Koons Jeep in Tyson's Corner, VA has been selling them for 7% under invoice.
 

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Is there any site other than Edmunds that lists the invoice prices for the base vehicle le and the otions?

Thanks,
 

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What is this golden ticket many talk about?
 

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Rube Goldberg
2021 Jeep Wrangler Unlimited Rubicon
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What is this golden ticket many talk about?
Tread Lightly (treadlightly.org)

Also, the quickest and most accurate way to find out what the pricing is (1% below invoice) on the Jeep you are looking at, is to call and ask your dealer. They will tell you if you explain you have affiliate pricing. The "preferred price" will be given to you. Black and white.
 

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Rube Goldberg
2021 Jeep Wrangler Unlimited Rubicon
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Is there any site other than Edmunds that lists the invoice prices for the base vehicle le and the otions? Thanks,
As someone that has an ownership interest in an online car wholesaling networking marketplace (dealer to dealer), I can safely say that Edmunds and other sites (like Cars Direct) will get you in the neighborhood, but are by no means a source of pinpoint accuracy. Good reference tools, for sure, but not authoritative by any stretch.

Another good tool for shoppers is TrueCar.

Easiest way to find out what 1% under invoice comes out to on the Jeep you're looking at is to call your dealer and tell them you have an affiliate code and ask for the preferred pricing.

A dealer that I was working with when I was considering ordering my Jeep, told me that 5% off MSRP is a good rough estimate to get you to the 1% under invoice number.


$0.02
 

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I got my 16JKUHR for over 11% under msrp including lot and dealer fees, and got $1500 over KBB value for my trade. Sticker was 47k and I paid 41800 plus sales tax. I am not sure what the invoice price was.

I test drove the jeep, made them that offer and they literally laughed at me. About a week later they called me back and said they were trying to meet their sales quotas and thought they could do it.

I found it helpful to negotiate with a single, all inclusive #. I told them to add all their fees up and put them in the price.
 
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