I don't know which lift kit you are referring to; but usually the more parts-the more complete the lift kit. Higher lifts require more parts to ride or work properly but at the same time you can also improve lower lift kits by also upgrading or replacing OEM parts. Either height is fine for 35s but I'm guessing they get to their perspective heights using different methods. Here are examples of 3 different Metalcloak 2.5" lift kits that all contain the same 2.5" coil springs but have different intended uses. All 3 lifts will get you the same height from the 2.5" coil springs but the first one I have shown "Game Changer" will ride the best because it is the most complete lift kit with several "matched" shock options. Front drop control arm brackets will help with ride quality at the cost of ground clearance; there is a good debate on the merits of drop brackets and I'm on the side of use them even on a serious rock crawling JK. I use a stronger set of drop brackets on a full 3.5" game changer lift with 6Pak shocks and 38" tires. It all depends on how much you want to spend and how hard are you going to play! It is possible to have a very nice handling and riding Jeep setup for aggressive wheeling. If you are just staying on the street you won't need as many parts but oftentimes higher quality aftermarket parts will improve the ride and handling.
Look for a lift kit that includes adjustable track bars (stronger than OEM) and a quality raised rear track bar bracket of 4"-5" if you want to help with handling. Don't be afraid to consider front control arm drop brackets if on-road ride and handling are important to you. The drop brackets reduce brake dive and keep the control arms at or near level which will help absorb bumps. You can run factory arms with drop brackets; you can run adjustable control arms with drop brackets, but you can't run fixed control arms that are longer than stock with drop brackets.
You will also want to eventually upgrade your steering components to better than OEM parts because now at 2.5"-3" lift the angles and leverage on the tie rod and draglink have been altered and you are trying to steer bigger and heavier tires. The OEM parts will survive longer on the street but they will wear quickly if you go wheeling.
I only showed examples of Metalcloak lifts because that is what I'm familiar with and use. There are many quality brands out there that others use.
Top of the line Metalcloak "Game Changer" 2.5" lift with 6Pak shocks (notice in small thumbnails they offer several shock options)
Metalcloak good basic 2.5" lift without shocks
Another Metalcloak 2.5" lift without shocks but using front drop brackets instead of control arms.
Look for a lift kit that includes adjustable track bars (stronger than OEM) and a quality raised rear track bar bracket of 4"-5" if you want to help with handling. Don't be afraid to consider front control arm drop brackets if on-road ride and handling are important to you. The drop brackets reduce brake dive and keep the control arms at or near level which will help absorb bumps. You can run factory arms with drop brackets; you can run adjustable control arms with drop brackets, but you can't run fixed control arms that are longer than stock with drop brackets.
You will also want to eventually upgrade your steering components to better than OEM parts because now at 2.5"-3" lift the angles and leverage on the tie rod and draglink have been altered and you are trying to steer bigger and heavier tires. The OEM parts will survive longer on the street but they will wear quickly if you go wheeling.
I only showed examples of Metalcloak lifts because that is what I'm familiar with and use. There are many quality brands out there that others use.
Top of the line Metalcloak "Game Changer" 2.5" lift with 6Pak shocks (notice in small thumbnails they offer several shock options)
Metalcloak good basic 2.5" lift without shocks
Another Metalcloak 2.5" lift without shocks but using front drop brackets instead of control arms.