I am getting ready to order my first jeep and just priced a 14 sahara unlimited. The msrp is 40130 and the dealer gave me a price of 37226 (includes document fees). I didn't really start the negotiating process but was curious if this is considered a respectable deal when buying jeeps? I have bought many cars in the past and have always got pretty good deals. Alot of people have said not to expect to get much off $ of a new jeep but I wanted to see what types of deals other people have got?