Finally went out for my first test drive today after weeks of research. This will be my first jeep purchase. Looking at the JKU with automatic transmission, power convenience package, and 3 piece hard top. TrueCar valued that at 28,858. After talking numbers, sales rep quoted me 33,975. Told him that this was my first stop and I'm going to be shopping around. He asked me if I had a price in the back of my head that I'm willing to pay and I told him I want an OTD price of 29k. Is this realistic for the package I want? From what I've been researching, it doest seem too far out of the question. He told me there was no way his manager would approve that and he could possibly go 600 lower from his original quote. So i walked. Any new buyers want to share their experience. This is my first time buying a new car, let alone a jeep. All input greatly appreciated.