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Please List: 2021 Bright White Rubicon 4 door
1) Dealer Inventory

Any special discount program: Affiliate, Tread Lightly, etc

2) MSRP (w/ destination): $43,690
Dealer discount: $0 (after reading these, I think I got ripped off)
Rebates:
Doc fee:
Sale price: $60,880

3) Please list your major options:

Trim level JLRU
3.6 w/ ESS & eTorque - $1,500
Automatic $1,500
Leather seats $1,595
Cold Weather Group $ 995
LED Lights $1,295
8.4in Alpine Radio $1,895
Safety Group $ 895
Park Sense $ 795
Steel Bumper Group $1,695
4:1 Rock Trac - full time 4WD $ 695
Body color with 3 piece hard top $2,395
fender flares $ 695
 

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Ordered a 2021 JL Rubicon for 8% under invoice which basically translates to 12% off MSRP. That includes discounts for Tread Lightly and financing with dealer (they will match BOA 2.6%) and my $500 military discount.
2021 JL Rubicon in Firecracker red
3 piece hardtop
LED package
8.4 inch audio
Towing package
Raised white letter tires (no cost option)
3.6 etorque
8 speed auto
 

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2021 two door Jeep Wrangler
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Ordered a 2021 JL Rubicon for 8% under invoice which basically translates to 12% off MSRP. That includes discounts for Tread Lightly and financing with dealer (they will match BOA 2.6%) and my $500 military discount.
2021 JL Rubicon in Firecracker red
3 piece hardtop
LED package
8.4 inch audio
Towing package
Raised white letter tires (no cost option)
3.6 etorque
8 speed auto
What was the total?
 

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2021 Rubicon JLU Sting Gray
MSRP $55K

3.0 diesel
safety group
tow package
painted fenders
~7" entertainment system
LED lighting
3 piece hard top
convenience group
keyless entry

I paid $53K. May have done better but I got top $ for my trade and finding what I wanted in my area was difficult (didn't want to pay for the 8.4" system, color matched top, cold weather group, etc) so I jumped on it. The only thing I wish it had was the steel bumper group, but I will add an aluminum RockHard front bumper. Dealer was great and easy to work with.
 

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2021 Rubicon JLU Sting Gray
MSRP $55K

3.0 diesel
safety group
tow package
painted fenders
~7" entertainment system
LED lighting
3 piece hard top
convenience group
keyless entry

I paid $53K. May have done better but I got top $ for my trade and finding what I wanted in my area was difficult (didn't want to pay for the 8.4" system, color matched top, cold weather group, etc) so I jumped on it. The only thing I wish it had was the steel bumper group, but I will add an aluminum RockHard front bumper. Dealer was great and easy to work with.
Welcome to the Forum, from Cave Creek AZ.
 

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2021 JL S S 4Turbo Snazzberry
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2021 JL Sport S 2 Door Snazzberry
$39,740 MSRP actual purchase price $3775, 2K discount
Tires are all-terrain 18" with upgraded alloy wheels
22Q package for $6195 , 8 inch display, Alpine premium audio ,
850RE auto transmission
Anti spin Diff
3 piece hardtop
$1495 destination charges

they call it 80th-anniversary edition not sure if it means anything, I noticed the floor mats say that (which I am not using)
 

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Just got. 2021 Rubicon Unlimited. Decked out with every option except the 392. Great Jeep! I am very happy!

2021 Unlimited Rubicon 3.0 Diesel with the
Base Price: $42,215
MSRP: $65,965
Price Paid: $60,499
Added Options:
Towing Group + $795
Safety Group + $895
Advanced Safety Group + $795
Skyone top + $3995
Steel Bumper Group + $1645
Off Road Front and Rear Camera +$595
Customer Preferred Group +$995
LED Light Group +$1295
Leather Seats + 1595
Fire Cracker Red +$245
 

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Welcome from Arizona.
 
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Great Deal!
I'm looking to buy same model. Can you tell me where you bought it? I'm in California too.

2021 JL Sport S 2 Door Snazzberry
$39,740 MSRP actual purchase price $3775, 2K discount
Tires are all-terrain 18" with upgraded alloy wheels
22Q package for $6195 , 8 inch display, Alpine premium audio ,
850RE auto transmission
Anti spin Diff
3 piece hardtop
$1495 destination charges

they call it 80th-anniversary edition not sure if it means anything, I noticed the floor mats say that (which I am not using)
 

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2021 WRANGLER UNLIMITED RUBICON STING GRAY
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21 Rubicon JLU Sting gray

special order from Mark Dodge in Lake Charles, LA beat everyones price and i shopped everyone. give him a try [email protected]

2) MSRP (w/ destination): $62495
Dealer discount: $7315
Rebates: 0
Doc fee: $219, included doc/notary/temp tag
Sale price:$55180 pls $219

3) Please list your major options:everything! lol loaded!

Trim level loaded rubicon, mysky
4-door
3.6
Automatic
 

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Discussion Starter #34
21 Rubicon JLU Sting gray

special order from Mark Dodge in Lake Charles, LA beat everyones price and i shopped everyone. give him a try [email protected]

2) MSRP (w/ destination): $62495
Dealer discount: $7315
Rebates: 0
Doc fee: $219, included doc/notary/temp tag
Sale price:$55180 pls $219

3) Please list your major options:everything! lol loaded!

Trim level loaded rubicon, mysky
4-door
3.6
Automatic
Aaron @ Mark Dodge is a great go to for easy factory order pricing in the Southern US
 

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PACKAGES
8.4-Inch Radio and Premium Audio Group $1,995
Technology Group $695
Advanced Safety Group $795
Trailer-Tow and Heavy-Duty Electrical Group $795
Safety Group $995
Sun and Sound Package $4,190
POWERTRAIN
Engine: 3.6L V6 24V VVT eTorque Engine $1,500
Transmissions: 8-Speed Automatic 850RE Transmission $1,500

Ordered this Sport S 4 door yesterday.
List price $47685
Paid $42989 with partner program through my company.

I had to order it because I could not find one anywhere with the power top ,safety group and advance saftey group.
 

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2021 Unlimited Rubicon 2.0 turbo
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2021 Rubicon Billet Silver Metallic
Dealer had in stock on the lot
MSRP $51830
Sale Price $45830
Location of dealership: Cottonwood AZ.

2.0 Turbo
8 Speed Auto
Cold Weather Group
Trailer/Tow and HD Electrical Group
LED Lighting Group
8.4" Premium Audio Group
3 Piece Hardtop
(Also included at no cost to me is tinting of the front windows)
 

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I don't know if it is just a SoCal thing or if its is everywhere?

but my god the three local dealers that I've stopped by to check the lot and three of them have the most ridiculous "dealer add ons" list I've ever seen

it's $3-4K of plain shitt
$2000 security system? don't most new cars come standard with that crap?
$500 nitrogen filled tires? lmfao
$600 paint protection...yeah right
$500 dealer prep....haha

sad that people actually pay for that crap
 

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The only add on I had was $595 doc fee and he couldn't touch it but he ended up taking $4700 off sticker so I paid it. It was also a build that I hope to see in a few weeks.
 

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Hi! Just purchased a 2021 JLU Sahara Snazzberry. First Jeep ever!


Please List:
1) Dealer inventory


2) MSRP (w/ destination): 50,960
Dealer discount: 4976.86
Rebates:0
Doc fee: 85
Sale price: 45983.14
3) Please list your major options:
Leather, cold weather, remote start, 8.4 saftey group, advanced saftey group, 8 spd, anti spin diff, keyless entry, 3 piece hard too, mopar graphic.

Trim level
4 door, 2.0 automatic

The dealer upfront gave me their Fca invoice sheet and I compared it with the build pdf which matched.
Looks like I got 4.6% under invoice? And 10%(ish) under sticker.
Happy to be here!
 

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2017 JKU Sahara
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This is why I ended up with a certified 2017 about two years ago:

New 2019 JLU Sport with a few options was $41,000;
Certified 2017 JKU Sahara was $32,000 with 16,000 miles and more options than I asked for (original MSRP was $45,000).

I just couldn't stomach over $40K on a relatively basic Wrangler, knowing it still didn't have everything I wanted. And two years later, it's still worth what I paid for it (or more).
 
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