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I believe they're an offshoot of the DuraTracs, much like the Kelly Safari TSR's. But don't quote me on that.

You'll get a more definitive answer if you post a link.
 

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New Fierce Tire Takes on Mud with an ‘Attitude’

AKRON, Ohio, August 21, 2009 – When tackling a challenge, some say “attitude is everything.” The marketing team at Fierce Tires couldn’t agree more.
The new Fierce Attitude M/T is a tire that offers “intense mud performance with looks to match,” according to Barry Petrea, Fierce brand general manager.

Available now, the Fierce Attitude M/T hits the road with an initial phase of 11 popular light-truck and off-road sizes, with two of the sizes offering a unique raised white letter sidewall. The size lineup includes 16-18” rim diameters, with potential applications on the Ford F-150, Hummer H3, Jeep Wrangler Rubicon, Toyota FJ Cruiser, Chevrolet CK Series and more.

Across the tread of the Fierce Attitude M/T, large lugs and stepped shoulder blocks help to deliver intense traction in mud terrain, and a high-void tread design allows for enhanced self-cleaning. On the sidewall of the tire is a “barbed wire” design for a radical appearance, and a rim protector helps guard wheels from accidental curb damage.

Find more details about the new Fierce Attitude M/T by visiting www.fiercetires.com. At this site, consumers will find information related to the product features, a list of sizes, a retailer locator and related tire selection advice.
 
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