I have an 18 JKU, traded in my Dodge Ram 1500 Rebel when I bought it. I've been watching the release of the Gladiator closely, thinking I could get the best of both worlds with a Gladiator at some point. I just did a build sheet for an Overland, with the options I would want it came to an MSRP of $65,000 Canadian (about $50,000 US). Given this is considered a mid-size truck, even with the off-road capability it is priced way higher than other mid-size 4 wheel drive pick-ups. It's going to be interesting to see what sales look like over the next couple of years.