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Discussion Starter #1
With the new year approaching, and dealers looking to make their sales for the end of the year, I hope this will be a good time to buy.

I’m currently looking a 2020 JL Unlimited Willys. The MSRP is $46,505 with an invoice of $44,538.

I’ve read many different posts regarding the illusive best deal... but, I’m looking for personal experiences.

I’ve read that 10% off MSRP is good deal seeing as Jeep only offers the military discount and no other incentives on the Wrangler.

Any input will be much appreciated.

Thanks.
 

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Every dealer is a little different. 10% off MSRP is a very good deal on a 2020. Certain dealerships will do better and certain dealerships will say they only do MSRP for Wranglers. On a 2019 I would shoot for about 15% off and 20%+ on a leftover 2018.
 

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I got 15% off MSRP on my left over 2019, so that is certainly possible.
 

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I’m currently looking a 2020 JL Unlimited Willys. The MSRP is $46,505 with an invoice of $44,538.
Not sure you should be fishing for a 10% discount on a vehicle which, according to your numbers, has less than 4.5% profit.....
 

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There are other programs that may assist your search.

Costco and Tread Lightly have programs that assist with purchases.

Not knowing where you live, Dennis Dillon and Dave Smith are both very aggressive dealers in Idaho that many feel are worth the drive.
 

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Not sure you should be fishing for a 10% discount on a vehicle which, according to your numbers, has less than 4.5% profit.....
Plenty of dealers sell below invoice. They make money meeting quotas and receiving bonuses.
 

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Contrary to what had been the norm for years, there are reports out there that Wrangler owners are seeing steep depreciation on their recently purchased JLs.

So the bigger the discount you manage to get upfront, the less you will get hit later on.
 

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Discussion Starter #9
Thanks for all the input.

I’m located in Staten Island, NY & Central NJ.

Although I work for 2 weeks a year in Sun Valley.... that’s a few months away, but thanks for the recommendation.

I can do Tread Lightly or Costco, but most of my research shows many buyers are in the 10%-12% off MSRP, which I think is a better discount than the aforementioned.
 

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I have begun getting quotes for a JLUR. I have three, so far: 8.5%, 7.9%, and 8.9% off MSRP.

This is ordering the JL exactly how I want it. Buying one of the lot could possibly yield a better deal.

I try to completely ignore the MSRP when haggling - I start at invoice, try to get to about 5% below invoice, then get rid of as many fees as possible, then apply all discounts/rebates. If I am buying a vehicle off the lot I agressively pursue taking off the dealer holdback. I have never had any luck with the dealer holdback when special ordering.

I am in the Mid-Atlantic region, where JLs are flying off the shelves.

The dealer that offered 8.9% off MSRP is interested in volume (chasing FCA bonuses). Unfortunately, my purchase would not have counted for the December sales numbers, so I hit a limit on how low the dealer was willing to go. They were ready to give up the kitchen sink for a Ruby they had on the lot, but it just was not what I want.

I will try to get a bit more off, but, honestly is quibbling about $500 worth my time? It might be time to "Live and Let Live"...
 

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Dennis Dillon was almost spot on 15% off MSRP on my new 2020 JLRU order. Salesman is Billy Hennessee.
 

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I got 24% off sticker on a ‘19 JL sport. Bought 9/2019.
 

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Are you ready to write the check? When you are really ready, tell them right now 20% off. If they say no, walk out. You can always come back and pay more. But if they say OK, sit down and read everything, then write the check.
 

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I got 22% off on a well-equipped 2018 JLU Sahara in 11/2019.

There are sweet deals out there. It’s a matter of looking, being willing to drive far, and good timing.
 

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If you're ok with picking up a lot leftover you can get a better deal like some of the above. Personally I always order with my exact specs so im ok with a reasonable discount offered by a recommended dealer.
 

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I hope you have better luck than me. I went today to purchase a new 2019 JLRU. It stickered for $50230 best they can do was $47700 and there was an extra $1000 rebate from Chrysler included in that price. When I offered 46000 before incentives and tax they basically laughed me out the door.
 

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You’d be leaving A LOT on the table if you took that deal.
Yeah. Right.

You leave your sanity on the table if negotiate when you don't have to. Sometimes a few hundred dollars isn't worth the brain damage. Life is too short to expose yourself to needless stress. IMHO.
 
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