So yesterday my oldest daughter who is 25 yoa and I were out on a long mountain bike ride. We were on a narrow two lane road and new gladiator passed us going pretty slow as the driver was obviously a courteous driver. I kid you not my daughter who is not into jeeps or vehicles in general (she drives a CRV and had an outback before that) said "dad was that a jeep pickup?" I said yes it was a new model that just came out. She said, i kid you not "that is stupid why would anyone buy one of those?" i said it was cool and she said "it looks too small to haul anything and too big to go where you go in your jeep" I swear she takes after her mother LOL.