A good place to start, IMO, is a 4" lift from Rough Country, and putting some 33" tires on that bad boy. That will get your butt off the ground, and let you enjoy just about anything out there. If you have unlimited funds, then I would highly recommend a 6" lift, with 35" tires. Also a tummy tuck would be very beneficial, which would easily cost you another grand. I can spend your money very quickly...............It is always painless when spending someone else's money........lol. When it comes to modifications, the sky is the limit, and or, the funds. You will have to be more specific to what you would like to do with your Rubi.
Winch's are something that not everyone will agree on. I like the Warn winch, and got a brand new 9000i on Ebay, for only $650.00. I will have to hand it to Warn for being a very good and progressive company. The winch was brand new, but second hand, and arrived with a cracked end cap. I called Warn about a replacement, and had no problem paying for it. They told me not to worry about it, and charged me nothing for the part, or shipping. That is great PR in my book. There are cheaper winch's out there, but I don't know if there are any better ones out there.
Winch's are something that not everyone will agree on. I like the Warn winch, and got a brand new 9000i on Ebay, for only $650.00. I will have to hand it to Warn for being a very good and progressive company. The winch was brand new, but second hand, and arrived with a cracked end cap. I called Warn about a replacement, and had no problem paying for it. They told me not to worry about it, and charged me nothing for the part, or shipping. That is great PR in my book. There are cheaper winch's out there, but I don't know if there are any better ones out there.