Why are there SO MANY Mopar parts websites?

1135 Views 6 Replies 6 Participants Last post by cjbotham, 4 mo ago

cjbotham

Discussion Starter · 4 mo ago

I've been working on switching out my red Rubicon trim for bronze/tan trim, which means I'm hunting down lots of Mopar parts by the part number. Every time I search for a part number online, I get a bunch of websites selling the same stuff. They all include Mopar in the site name, but each is a unique site.

Here's a (partial) list of them :

Mopar Factory Parts
Mopar Wholesale Parts
Mopar OEM Direct
My Mopar Parts
Mopar Factory Direct Parts
Mopar Discounted Parts
OEM Mopar Parts Store
All Mopar Parts
Mopar Parts Giant

My questions is, why are there so many? Are they like franchise restaurants, each with an individual owner but all selling the same products? It seems odd, since Mopar has their own website where they sell their own stuff anyways (and that's the only place I end up buying from). This list reads like a bad brainstorming session from a marketing company. Yet, there they are.

Save

Reactions: 1

1 - 7 of 7 Posts

Digger84

· #2 · 4 mo ago

Many dealership parts departments jumped on the internet parts selling
Concept to broaden their customer base probably some website creation business was contacting them to pitch making them a website but each one needed a unique name
It does add some competition to reduce markup and shipping costs but they are still all coming from the same parts distribution/pricing system with a few exceptions

Save

Reactions: 3

GreenRubi2015

· #3 · 4 mo ago (Edited)

Each of those websites is the wholesale parts division of a different dealership, and you can usually find out which one by searching the contact or return address in Google maps. Even the official Mopar.com Estore is just a web interface for different dealerships to be able to sell parts. You are required to select a dealership for any purchase from the Estore, and the parts ship direct from that dealership, not some centralized Mopar warehouse. Prices vary significantly depending on which dealer you select, even locally I find differences of up to $50 for some parts depending if I go to the closest dealer, or the one 25 miles away.

Save

Reactions: 2

vanhalo

· #4 · 4 mo ago

I have had a good experience with the online Mopar sites. I email them first to make sure they have the part in stock.

Save

Reactions: 1

aldo90731

· #5 · 4 mo ago

BAM Wholesale Parts is pretty generic and automated, but they consistently list the lowest prices online.

Save

Reactions: 2

boosthead

· #6 · 4 mo ago

I've had good experiences with BAM

Save

Reactions: 1

cjbotham

Discussion Starter · #7 · 4 mo ago

Digger84 said:
Many dealership parts departments jumped on the internet parts selling
Concept to broaden their customer base probably some website creation business was contacting them to pitch making them a website but each one needed a unique name

[/QUOTE]

GreenRubi2015 said:
Each of those websites is the wholesale parts division of a different dealership, and you can usually find out which one by searching the contact or return address in Google maps. Even the official Mopar.com Estore is just a web interface for different dealerships to be able to sell parts. You are required to select a dealership for any purchase from the Estore, and the parts ship direct from that dealership, not some centralized Mopar warehouse. Prices vary significantly depending on which dealer you select, even locally I find differences of up to $50 for some parts depending if I go to the closest dealer, or the one 25 miles away.

Thanks for the info, makes sense. I have noticed different pricing options when you change dealerships on Mopar's website, and I've had a few orders get cancelled with no explanation, but they go through when I switch dealerships. BAM is much better at communicating it seems.

Save

Reactions: 1

1 - 7 of 7 Posts

Top Contributors this Month