Just to cover all the bases...
It is actually overheating (separate thermometer) shows temps well above 230F ON COOLING SYSTEM COMPONENTS?
Or, it your temp gauge showing unacceptable readings?
I'm presuming when the water pump was replaced, the belt was too. And the idler pulleys (and alternator) checked?
Is your JK equipped with and engine driven or electric cooling fan? Clutch or relay/thermostat/controller issues?
If it is really is still overheating, you are looking down the wrong end of head gasket issues.