It really depends on what you can afford and what your goals are for the change.
On the low end, are programmers. They can help you get a small amount more power by changing things like requiring premium unleaded. (Diablosport inTune seems to be the current programmer everyone is using from my experience.)
You can do things like change the axel ratio. While it doesn't give you more performance, it can dramatically change the performance to the wheels.
Then you start getting up to power adders. (Ignore the cold air intakes, they're junk IMHO). What I'm referring to are superchargers or other forced induction. Prices seem to be from about $3500 to about $6000 depending on manufacturer and options.
Then on the high end is an engine swap. This starts at about $15k and goes up from there. (Some claim to have done it cheaper then $15k, but I've not found anything 'easy' for less.)
(I have a 2011 as well, and just added a Sprintex Supercharger myself.)